Putting The Public Back In Public Relations

Brian Solis

Pearson/Education

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher  Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.  Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media  Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Engage! The Complete Guide For Brands And Businesses To Build, Cultivate, And Measure Success In The New Web

Business & Money

Business Development & Entrepreneurship

wiley

Engage!, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

The Brian Solis Digital Reader

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and decreased creativity are just some of the effects coming to light in an age of digital distraction. It's time to reclaim our lives. It's time to take control. Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows first-hand. He struggled with distraction and all of its ill-effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling (aka the endless scroll), we can learn to manage our time and inspire our own lives in a way that will bring meaning back--without sacrificing the benefits that our devices bring us. In Lifescale, Brian has done the legwork to pull together scientific findings and practical tools into one book. Readers--especially those who are distracted--will connect with the humor, pathos, and inspiration inside. Using this book's simple but powerful lessons, we can: <ul> <li>Identify sources of distraction and turn attention toward creativity and productivity</li> <li>Understand and resist the manipulative techniques that turn us into digital addicts</li> <li>Find meaning and purpose to guide our time in more meaningful ways</li> <li>Visualize future success to successfully dive into deep work and stop procrastinating</li> <li>Break bad habits, establish rituals, and establish routines that help you achieve goals</li> <li>Nurture imagination and learn to express ourselves more artistically</li> <li>Maximize productivity with simple but effective strategies</li> <li>Focus for extended periods and make breaks more restorative</li> <li>Foster a strong sense of purpose in life and identify the steps needed to bring it to life every day</li> <li>Smile more and build self-esteem</li> </ul> With the renewed perspective Lifescale offers, we can finally learn to prioritize what matters, and live our digital and physical lives with intention and true happiness.

Lifescale: How to Live a More Creative, Productive, and Happy Life

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. 
However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts. 
With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to: 
<ul>
<li>Create a space in the online ecosystem that truly represents your business and cultivates your customers' loyalty and trust </li>
<li>Participate in the unique culture of each available social media platform to engage your customers </li>
<li>Establish an organizational structure that constantly targets the next new media trend </li>
<li>Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world </li>
<li>Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process </li>
</ul>
The accompanying reference guide is included as a PDF on this disc.

Engage!

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Books by Brian Solis