Mega-Crises: Understanding the Prospects, Nature, Characteristics and Effects of Cataclysmic Events

<p>We live in turbulent times with continents and nations facing ever-heightening risks such as natural disasters, intense and protracted conflicts, terrorism, corporate crises, cyber threats to infrastructures and mega-events. We are witnessing the rise of mega-crises and a new class of adversity with many unknowns. The prospect of mega-crises presents professionals and students in the field of crisis management with four major tasks. First, they should engage in 'deep thinking' about the causes of the increasing occurrence of mega-crises. Second, they should identify and work through the dominant trends which complicate contemporary crisis management. Third, they should upgrade institutional crisis management capacity. Fourth, they should improve societal resilience since no institutional complex can mitigate or manage these mega-crisis on its own. This book is divided into four primary parts, each of which looks at one facet of mega-crises. Part I focuses on the concept of a mega-crisis and mega-crisis management; Part II examines crisis management of mega-natural disasters; Part III evaluates crisis management of man-made mega-crises; and Part IV identifies mega-threats and vulnerabilities. Additional major topics include Hurricane Katrina; Hurricane Gustav; the London Bombings; the Mumbai Terrorist Attacks of July 7, 2005; corporate meltdowns; the subprime crisis; the Olympic Games; electricity grids; global climate change; the Dutch Delta; risks to food security; and mega-crises and the Internet. This comprehensive text will provide practitioners and academics with the results of an across-the-board research effort in the prospects, nature, characteristics, and the effects of mega-crises.</p>

Politics & Social Sciences

Brian Jacobs

Arjen Boin

Louise K. Comfort

Ira Helsloot

Social Sciences

Charles C. Thomas Pub Ltd

Social Media Marketing - How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem Social media marketing is a mechanism to interact with a set of online social media conversations from a marketing perspective, based on converged media (since conversations span technologies and media). Social media marketing is measurable via a set of social media metrics. These metrics function as the proverbial 'air traffic control' monitoring the domain in almost real time. Based on the data driven dials of this interface, the marketer monitors these many way conversations. Many way conversations take place between the marketer and the participants in a social network - but also amongst the participants themselves. The marketer benchmarks the insights gained from these conversations against a set of transactional data (sales, surveys etc) to monitor and tweak a series of narrowcast (long-tail) campaigns. Thus, instead of having one large 'broadcast' campaign - we have many small narrowcast, interactive and ongoing campaigns. The campaigns and conversations are based on a feedback loop, hence they are iterative and form an ongoing learning experience. The extent of social media marketing campaigns include social media advertising, but could also encompass product development, trend monitoring, reducing churn, benchmarking and so on. Specifically, social media marketing can be used as a part of a two stage process: first, to identify certain patterns in data, secondly to verify those observations by specific social media campaigns which also seek permission from the customers. The provider sends personalised messages to the receiver, and over time, the visibility of the participant's digital footprint grows and leads to better personalization. Therefore, we start with passive digital footprints (based on data patterns) and transition to active digital footprints (based on trust). Data and privacy form the bedrock of this multi-way conversation between the marketer and the participants. Ultimately, we see the participants and the marketer enter into a trusted relationship based on transparency where the participants share data about themselves and entrust the marketer with their data in return for better and personalised services. This book can help you to - * Understand the world of Social media from the perspective of the Web (social media), mobile/telecoms and traditional media * Understand the significance of data within social networks * Work with social media metrics like Alpha users, cost-per-relevant-audience and others * Learn from case studies from enterprises who have successfully used the social media marketing approach * Learn how to deploy social media marketing campaigns * Recognise the growing significance of Privacy in Social media marketing This book would appeal to anyone in the social media, mobile/telecoms and traditional media worlds, as well as to businesses wishing to become involved in Social Media Marketing.

Social Media Marketing: How Data Analytics Helps to Monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem

Business & Money

ALAN MOORE

Ajit V Jaokar

Jouko Ahvenainen

Industries

futuretext

<p>You’ve never learned a language like this before—uncensored and untamed. Compiled by a team of young, smart, trendsetting native speakers, the new Hide This Book Xtreme series is a totally subversive way to pick up French while learning about dating, the internet, iPods® and other gadgets, style, travel, humor, and more. A Z-A organized anti-dictionary ensures users can quickly find a term or expression, or browse the amazing compilation of slang and current lingo. Also included is the corresponding audio online, so users can hear how the expressions are really said. Get down and dirty with the hottest lingo, cheeky quizzes, wild language games, and cool cartoons and pictures.</p>

Hide This French Book Xtreme (Hide This Book Xtreme) (French and English Edition)

APA Publications

See the best price to sell, buy, or rent books by Brian Jacobs. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Brian Jacobs