Events Management

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. 
The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. 
This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

Business & Money

Harris, Rob

Allen, Johnny

McDonnell, Ian

Jago, Leo

O’Toole, William

Bowdin, Glenn A.J.

Industries

Routledge

Coverage - offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as 'the events management bible'. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR, social media marketing and management and advances in box office and ticketing); crowd management, business ethics, stakeholder management and sustainability. New case studies throughout that show real life applications and highlight issues with planning events of all types and scales in a range of geographical regions. New additional online resources including: PPT's, additional case studies, links to video land websites and further discussion questions

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: <ul>
<li>Introduces the concepts of event planning and management</li> <li>Presents the study of events management within an academic environment</li> <li>Discusses the key components for staging an event, covering the whole process from creation to evaluation</li> <li>Examines the events industry within its broader business context, covering impacts and event tourism</li> <li>Provides an effective guide for producers of events</li> <li>Contains learning objectives and review questions to consolidate learning</li> </ul>
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: <ul>
<li>A systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting</li> <li>Fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management</li> <li>A companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers</li> </ul>
NB this title is only available in the UK, Europe, Middle East and Africa<ul>
 <li>This systematic guide to organizing successful events with a case study in each chapter prepares students to tackle any problems they may face in managing events</li>
 <li>Thoroughly revised and updated with three new chapters and expanded content on managing marketing, law and risk so that students benefit from the latest research in the field</li>
 <li>Supported by an instructor website: this fantastic resource contains additional material to save lecturers time spent gathering teaching resources to support lectures, seminars and tutorials</li>
</ul>

See the best price to sell, buy, or rent books by Bowdin, Glenn A.J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bowdin, Glenn A.J.