CIMA Revision Cards are the only materials written and endorsed by CIMA. They provide succinct but complete coverage of all the major points of the new CIMA 2005 syllabus. The pocket-sized, spiral-bound format enables them to be carried around easily, making them invaluable resources wherever you are. Diagrams and bulleted lists are used throughout to display the key points as clearly and concisely as possible. This simplifies the syllabus and makes the points easy to learn and remember. CIMA Revision Cards provide: * Exam tips and hints * A summary of all the key topics of the new syllabus* Visual aids to consolidate learning * Exam focused, pocket sized revision guides summarising the key topics of the new CIMA syllabus * Diagrams and tables throughout reinforce key concepts and aid memory retention and recall * Easily portable size

CIMA Revision Cards: Business Strategy

Business & Money

Botten, Neil

Economics

CIMA Publishing

The 2008 edition of CIMA's Official Learning Systems has been written in conjunction with the Examiner to fully reflect what could be tested in the exam. Fully revised and now in 2 colour, paperback format the 2008 Learning Systems provide complete study material for the May and November 2008 exams. This edition includes: * practice questions throughout * complete revision section * topic summaries * recommended reading articles from a range of journals * Q &amp; A's CIMA Learning Systmes are the only study materials endorsed and recomended by CIMA
<ul>
<li>The Official Learning Systems are the only study materials endorsed by CIMA</li>
<li>Fully revised with new examples and case studies</li>
<li>Written by the Examiner</li>
<li>Complete integrated package incorporating syllabus guidance, full text, recommended articles, revision guides and extensive question practice</li>
</ul>

CIMA Official Learning System Management Accounting Business Strategy (CIMA Study Systems Certificate Level 2006)

Accounting

Butterworth-Heinemann

The 2009 edition of CIMA's Official Learning Systems has been written in conjunction with the Examiner to fully reflect what could be tested in the exam. Fully revised with additional readings and examples the 2009 Learning Systems provide complete study material for the May and November 2009 exams This new edition is published in appealing 2 colour, paperback format and includes * practice questions throughout * complete revision section * topic summaries * recommended reading articles from a range of journals CIMA Learning Systmes are the only study materials endorsed and recomended by CIMA

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Customer Communications module by the Level Verifier * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Marketing for Stakeholders 2008-2009 (CIM Coursebook)

Harris, David R.

Mccoll, Julia

Management & Leadership

Taylor&Francis

Business analysts are in agreement that our future economy, if not our present one, will be dominated by global business and a service economy. The existing literature, however, fails to explain the influence and application of the principles of strategic management in a global service economy. Competitive Strategies for Service Organizations fills that gap, providing an understanding of the major changes that will affect players in this economy. The picture this book paints is a complex one: the economic model based on the availability of capital is being replaced by one relying on innovation and intellectual capital-the cornerstone of the service economy. Current management strategy theory and its practical application are to some degree out of sync with this emerging model. Drawing on international examples for their case-study material, Neil Botten and John McManus balance their exposition of theory with real-world examples organized around the emerging service model. The authors discuss strategy in all its practical dimensions: political, economic, social and technological. In pulling together existing models and techniques and showing, through case histories, how these frameworks may be used in service organizations, they provide valuable guidelines for the forward-looking leaders of our growing service economy.

Competitive Strategies for Service Organizations

McManus, John

Purdue Univ Pr

Business analysts are in agreement that our future economy, if not our present one, will be dominated by global business and a service economy. The existing literature, however, fails to explain the influence and application of the principles of strategic management in a global service economy. Competitive Strategies for Service Organizations fills that gap, providing an understanding of the major changes that will affect players in this economy. The picture this book paints is a complex one: the economic model based on the availability of capital is being replaced by one relying on innovation and intellectual capital-the cornerstone of the service economy. Current management strategy theory and its practical application are to some degree out of sync with this emerging model. Drawing on international examples for their case-study material, Neil Botten and John McManus balance their exposition of theory with real-world examples organized around the emerging service model. The authors discuss strategy in all its practical dimensions: political, economic, social and technological. In pulling together existing models and techniques and showing, through case histories, how these frameworks may be used in service organizations, they provide valuable guidelines for the forward-looking leaders of our growing service economy.

Computers & Technology

Purdue University Press

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Marketing Planning module by the Senior Examiner and Level Verifier * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

CIM Coursebook 08/09 Introductory Certificate in Marketing

HELPING YOU PREPARE WITH CONFIDENCE, AVOID PITFALLS AND PASS FIRST TIME CIMA’s Exam Practice Kits contain a wealth of practice exam questions and answers, focusing purely on applying what has been learned to pass the exam. Fully updated to meet the demands of the new 2010 syllabus, the range of questions covers every aspect of the course to prepare you for any exam scenario. Each solution provides an in-depth analysis of the correct answer to give a full understanding of the assessments and valuable insight on how to score top marks. - The only exam practice kits to be officially endorsed by CIMA - Written by leading CIMA examiners, markers and tutors – a source you can trust - Maps to CIMA’s Learning Systems and CIMA’s Learning Outcomes to enable you to study efficiently - Exam level questions with type and weightings matching the format of the exam - Fully worked model answers to facilitate learning and compare against your own practice answers - Includes summaries of key theory to strengthen understanding

CIMA Official Exam Practice Kit Enterprise Strategy

CIMA Official Learning Systems are the only textbooks recommended by CIMA as core reading. Written by the CIMA examiners, markers and lecturers, they specifically prepare students to pass the CIMA exams first time. Fully updated to reflect the 2010 syllabus, they are crammed with features to reinforce learning, including: - step by step coverage directly linked to CIMA's learning outcomes - fully revised examples and case studies - extensive question practice to test knowledge and understanding - integrated readings to increase understanding of key theory - colour used throughout to aid navigation * The Official Learning systems are the only study materials endorsed by CIMA * Key sections written by former examiners for the most accurate, up-to-date guidance towards exam success * Complete integrated package incorporating syllabus guidance, full text, recommended articles, revision guides and extensive question practice

CIMA Official Learning System Enterprise Strategy

See the best price to sell, buy, or rent books by Botten, Neil. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Botten, Neil

See the best price to sell, buy, or rent books by Botten, Neil. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

CIMA Revision Cards: Business Strategy

CIMA Official Learning System Management Accounting Business Strategy (CIMA Study Systems Certificate Level 2006)

CIMA Official Learning System Management Accounting Business Strategy (CIMA Study Systems Certificate Level 2006)

Marketing for Stakeholders 2008-2009 (CIM Coursebook)

Competitive Strategies for Service Organizations

Competitive Strategies for Service Organizations

CIM Coursebook 08/09 Introductory Certificate in Marketing

CIMA Official Exam Practice Kit Enterprise Strategy

CIMA Official Learning System Enterprise Strategy