A casebook of research articles with editorial analysis. Appropriate for advanced undergrad and graduate courses in communication research methods, as a supplement.

Interpreting Communication Research: A Case Study Approach

Botan, Carl H.

Frey, Lawrence R.

Friedman, Paul G.

Kreps, Gary L.

Business & Money

Pearson

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.

Investigating Communication: An Introduction to Research Methods (2nd Edition)

Politics & Social Sciences

Social Sciences

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.

Investigating Communication: An Introduction to Research Methods (3rd Edition)

Strategic Communication Theory and Practice: The Cocreational Model

A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: <ul>
<li>Explores the role of theory and the cocreational meta-theory in strategic communication</li> <li>Outlines ethical practices and problems in the field</li> <li>Includes information on basic campaign strategies</li> <li>Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication</li> <li>Redefines major concepts, such as publics, from a cocreational perspective</li> </ul>

Wiley/Blackwell

A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: <ul>
<li>Explores the role of theory and the cocreational meta-theory in strategic communication</li> <li>Outlines ethical practices and problems in the field</li> <li>Includes information on basic campaign strategies</li> <li>Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication</li> <li>Redefines major concepts, such as publics, from a cocreational perspective</li> </ul>

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication--public relations, marketing communication, and health communication--and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: <ul> <li>Challenges common assumptions about the narrowness of strategic communication</li> <li>Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields</li> <li>Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication</li> <li>Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication</li> <li>Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala</li> </ul> The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

The Handbook of Strategic Communication (Handbooks in Communication and Media)

A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals,&nbsp;Strategic Communication Theory and Practice: The Cocreational Model&nbsp;argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others.&nbsp;Strategic Communication Theory and Practice&nbsp;is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author--a noted expert in the field--outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: <ul> <li>Explores the role of theory and the cocreational meta-theory in strategic communication</li> <li>Outlines ethical practices and problems in the field</li> <li>Includes information on basic campaign strategies</li> <li>Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication</li> <li>Redefines major concepts, such as publics, from a cocreational perspective</li> </ul>

Strategic Communication: Theory and Practice

See the best price to sell, buy, or rent books by Botan, Carl H.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Botan, Carl H.

See the best price to sell, buy, or rent books by Botan, Carl H.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Interpreting Communication Research: A Case Study Approach

Investigating Communication: An Introduction to Research Methods (2nd Edition)

Investigating Communication: An Introduction to Research Methods (3rd Edition)

Strategic Communication Theory and Practice: The Cocreational Model

Strategic Communication Theory and Practice: The Cocreational Model

The Handbook of Strategic Communication (Handbooks in Communication and Media)

Strategic Communication: Theory and Practice