This book shows how today's leading corporations use mergers and acquisitions as a competitive weapon. Mergers and acquisitions are designed to build market leadership and create long-term value - in theory, anyway. "M&A from Planning to Integration" provides complete guidelines for ensuring these optimistic theories become reality, and outlines a systematic plan for developing, implementing, and monitoring a successful M&A deal. Examples from companies including Cisco Systems, GE, Microsoft, and others reveal M&A strategies that have worked in the real world, illustrate the book's concepts in action, and help you apply those concepts and strategies to your own company.Covering each step, from identifying a promising target to managing the post-merger transition, this comprehensive book details: six pre-deal techniques for boosting the odds of a successful merger; methods for performing due diligence to ensure appropriate legal and tax structures; and, strategies to confront and overcome legacy issues during the integration process. Is your company ready to pursue a strategic acquisition? Do you currently find yourself the target of a potential acquirer? Let "M&A from Planning to Integration" provide you with the tools you need to successfully guide your organization through both sides of the M&A equation. In 1970, Ted Turner merges his father's small-time billboard company with the publicly traded operator of an Atlanta television station. Turner uses this new access to the capital markets to build cable television pioneer Turner Broadcasting.In 1996, Quaker Oats pays $1.7 billion for specialty beverage producer Snapple. A little more than two years later, debilitating losses and miscalculations force Quaker to sell Snapple for $300 million - less than 20 per cent of what they had paid. How can acquiring companies experience the success of Ted Turner, while avoiding the disaster of Quaker Oats' Snapple acquisition? "M&A from Planning to Integration" provides in-depth analysis and guidance for each stage of the M&A transaction.This step-by-step guide to 'doing the deal' is built around the authors' innovative "M&A Strategy Guide", a walkthrough of a typical negotiation, which features unique tools including: The acquisition scorecard - an objective, empirical process that gives potential acquirers a broad understanding of the overall health of an enterprise; The acquisition feedback loop - techniques for the acquiring company to establish an ongoing learning program, and apply previous M&A lessons to future acquisitions; Valuable, practical appendixes - a sample confidentiality agreement, due diligence checklist, strategies for valuation and protection of a company's intellectual property, including patents, trademarks, copyrights, and trade secrets, and more. Mergers and acquisitions are among the business world's most dramatic, attention-grabbing operations. But behind each flashy headline lies a stark reality: The devil is in the details, and the success or failure of any M&A depends on effective execution of the deal's numerous finer points. Let "M&A from Planning to Integration" introduce you to the multiple factors that signal the potential for a successful deal, as it provides you with hands-on guidelines for addressing the particulars and building shareholder value with every merger or acquisition.

M&A From Planning to Integration: Executing Acquisitions and Increasing Shareholder Value

Business & Money

Borghese,Robert

Borgese,Paul

Finance

McGraw=Hill

The Social Media Survival Guide reveals social media best practices within the context of traditional marketing, corporate communications, and public relations. The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.

The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media

Madia, Sherrie Ann

Marketing & Sales

Basecamp Communications, LLC

Medios Sociales revela las mejores prácticas para los medios sociales, en el contexto de marketing tradicional, comunicación corporativa y relaciones públicas. La guía ofrece puntos de vista críticos para dar forma a programas y políticas que integran los medios sociales de para partes interesadas internas y externas. También ayuda a administrar la demanda de herramientas de medios sociales, y ofrece un acercamiento claro y conciso para minimizar la exposición corporativa maximizando la oportunidad en el mercado. Todo esto interactuando con empleados y consumidores en emocionantes nuevas maneras. •Cómo agregar tácticas de medios sociales a sus programas de marketing ya existentes para poder disparar el retorno de su inversión •Cómo planear para la inevitable evolución de tecnologías para no quedarse atrás cuando su cliente se mueva de Facebook a Twitter, o al próximo medio social del momento •Cómo administrar las demandas, muchas veces abrumadoras, de campañas de medios sociales exitosas que se encuentran en marcha

Medios Sociales: Manual de Supervivencia (Spanish Edition)

Job Hunting & Careers

The Online Job Search Survival Guide is about turbo-charging your job search by leveraging the powerful reach of social networks. The book offers proven and effective online job-hunting strategies, along with tactical steps designed to help you to find your next job faster and with targeted efficiency. If you're a job seeker, you have no time to waste. The Online Job Search Survival Guide will take you through a clear, step-by-step process that will catapult your job search today, and optimize your efforts for your ideal job

The Online Job Search Survival Guide

Hunting for the Whipperwoo is a collection of fun poems used successfully in elementary schools around the country to introduce children to poetry and inspire creative thinking. Meet the lonely sock who lost his twin brother in the wash! Learn that monsters are afraid of people, too! And join the hunt for the elusive Whipperwoo! Each poem is an adventure crafted to exercise the imagination and stretch the mind. Features the award-winning poem, On the Other Side. Teaches Friendship, Caring, and Sharing. A great gift for children ages 5 and up!

Hunting for the Whipperwoo

Children's Books

Laugh & Learn Books

Rhyming words and colorful pictures tell the story of a centipede taking a stroll on Sunday afternoon

A Sunday Stroll

Animals

Typically, before we worked with them, our clients were selling and marketing based on traditional features and benefits. If you're still using these outdated tactics, you're in trouble. Recent studies by the Sales Career Training Institute and the Performance Marketing Institute have broken new ground when it comes to sales and marketing effectiveness strategies. Studies conducted by these not-for-profit Institutes have led to the development of the FEAR Selling System. One of the key findings of both of these Institutes is that today's marketers are using hopelessly outdated selling strategies. Benefit selling (or what we call HOPE Selling) is only one half of the powerful Persuasion Equation. To get people out of their Comfort Zones and take action by buying your product/service, you must focus not only on the positive consequences of buying but also on the negative consequences of not buying your product/service. Many of our clients sell complex products/services which require long sales cycles and therefore demand superior relationship-building sales skills. FEAR Selling shows how to overcome these challenges by finding and focusing on your prospects' personal pains and fears as well as their hopes and dreams. By using both carrot AND stick persuasion techniques, you will easily multiply your persuasion effectiveness exponentially. So we have organized these persuasion techniques into an easy-to-use, step-by-step system that we share with our clients during our training seminars. Now, due to high demand, we have condensed the content of our 5-day FEAR Selling Boot Camp into this book. It covers everything you need to know to sell more and sell faster. Find out how to: cold call with confidence, position yourself effectively through your 30-Second Commercial, get your prospects curious enough to invite you in to sell them more, bond quickly through proven trust-building techniques, ask the right questions at the right times to the right people, and present through powerful strategies that get your prospects to buy now. For more information, go to www.FEARSelling.com.

Fear Selling: How You Can Sell More and Sell Faster by Tapping into Your Prospects' Deep-Seated Emotional Needs

Lightning Source, Inc.

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Books by Borgese,Paul