The text seeks to teach introductory students core economic concepts - the essence of economics - without overwhelming them with details. "Principles of Economics" presents the material in an intuitive way that avoids excessive maths. The authors introduce a short list of core principles, reinforce them by illustrating and applying each principle in several contexts, and then ask students to work exercises to see what they've learned. The text seeks to create "economic naturalists"; that is, after reading the text, students will ask (and answer) questions about their economic environment. For example, students will see Braille dots on drive-up ATMs and ask why they're there. Peppered with such examples, Frank and Bernanke not only engage students, but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

Principle of Economics

Bob Frank

McGraw-Hill Education - Europe

This text seeks to teach introductory students the core economic concepts: the essence of economics, without overwhelming them with details. "Principles of Microeconomics" presents the material in an intuitive way that avoids excessive maths. The authors introduce a short list of core principles, reinforce them by illustrating and applying each principle in several contexts, and then ask students to work exercises to see what they have learned. The text seeks to create "economic naturalists", that is, after reading the text, students will ask (and answer) questions about their economic environment. For example, students will see Braille dots on drive-up ATMs and ask why they are there. Peppered with such examples, Frank and Bernanke not only engage students, but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

Principles of Microeconomics

Business & Money

Economics

<p>With IBM's announcement that the new IBM eserver zSeries will eventually replace the System 390 family, a need for data on how this new series will be optimized for the e-business world of Web serving and doing business online is critical. Considered the bible of the IBM zSeries and S/390 world, this book takes a close look at the important role large computers will play in the 21st century. Taking an updated look at the new zSeries and the revitalized S/390 in easy-to-understand language, readers are given an introduction and review of the heritage of the S/390 family. New hardware models and operating system products are examined along with the role of the computers in networks. Many critical business issues are examined, including cost justification, lease versus purchase, education, support, and maintenance.</p>

Exploring IBM Eserver Zseries and S/390 Servers: See Why IBM's Redesigned Mainframe Server Family Has Become More Popular Than Ever

Jim Hoskins

Maximum Pr

See the best price to sell, buy, or rent books by Bob Frank. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bob Frank

See the best price to sell, buy, or rent books by Bob Frank. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Principle of Economics

Principles of Microeconomics

Exploring IBM Eserver Zseries and S/390 Servers: See Why IBM's Redesigned Mainframe Server Family Has Become More Popular Than Ever