<p>This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.</p>

Public Relations Writing: The Essentials of Style and Format (NAI)

Business & Money

BIVINS

Marketing & Sales

McGraw-Hill Humanities/Social Sciences/Languages

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Books by BIVINS

See the best price to sell, buy, or rent books by BIVINS. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Public Relations Writing: The Essentials of Style and Format (NAI)