Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?
By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.
Learn:
<ul>
<li>how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline.</li>
<li>why shopping provides either "time well spent" or "time well saved," and how to leverage that.</li>
<li>what retailers and retail real estate developers are doing to stay relevant.</li>
<li>how a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.</li>
</ul>
Want to know whether your product or service will fare best online or off? Read Lionel Binnie’s exploration of the developing omni-channel retail landscape to find out.

The Future of Omni-Channel Retail: Predictions in the Age of Amazon

Business & Money

Binnie, Lionel

Economics

Emerald Lake Books

See the best price to sell, buy, or rent books by Binnie, Lionel. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Binnie, Lionel

See the best price to sell, buy, or rent books by Binnie, Lionel. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Future of Omni-Channel Retail: Predictions in the Age of Amazon

The Future of Omni-Channel Retail: Predictions in the Age of Amazon