<p>Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.</p>

The Thought Leaders Project : Hospital Marketing

Business & Money

Bierbaum, Brian James

Aase, Lee

Armstrong, Kathryn

Boyer, Chris

Bunker, Randy

Dunlop, Dan

DeTora, Gabrielle

Haney, Tyler

Gothard, Ann Marie

Gould, Meredith

Marketing & Sales

CreateSpace Independent Publishing Platform

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Books by Bierbaum, Brian James