This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

Persuasive communication

Health, Fitness & Dieting

Bettinghaus, Erwin Paul

Psychology & Counseling

HOLT. RINEHART AND WINSTON

<p>Book is used and has been withdrawn from service from a Library. Book has a Library Binding and the usual Library Stamps, Stickers, Card Holder, Library Markings. May or May Not have a Dust Jacket.</p>

Reference

Foreign Language Study & Reference

See the best price to sell, buy, or rent books by Bettinghaus, Erwin Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bettinghaus, Erwin Paul

See the best price to sell, buy, or rent books by Bettinghaus, Erwin Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Persuasive communication

Persuasive communication