This history is about an ambitious entrepreneur with an exceptional talent for marketing. Austin Reed appreciated the opportunity offered by the expansion of office workers in the City who needed to dress as smartly as their wealthy masters, at affordable prices. A central theme is the evolution of 20th-century men's fashion, and its changing social context. It ranges from business clothes and white tie and tails to sports wear. It describes the impact on fashion of radical change in the 1960s and the emergence of women's "power dressing" in the 1980s. A further strand is Austin Reed people - a family business based on mutual loyalty between management, staff and customers. The founder inspired in his staff dedication to excellence in quality and service. The book contributes to the history of fashion, society and advertising graphics.

A Touch of Class: The Story of Austin Reed

Biographies & Memoirs

Berry Ritchie

Professionals & Academics

James & James (Publishers) Ltd.

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Books by Berry Ritchie

See the best price to sell, buy, or rent books by Berry Ritchie. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

A Touch of Class: The Story of Austin Reed