An award-winning coauthor of No Opportunity Wasted reveals how thinking like a designer can solve some of today's greatest challenges, demonstrating ten ground-breaking design principles in which products and methods were reinvented for the greater good.

CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

Berger, Warren

Reference

Penguin Publishing Group

Can great design transform people's lives? And can we all learn from the way great designers think? For a new generation of designers, such as Bruce Mau and Yves Behar, the answer to both questions is an unequivocal 'Yes'. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In "Glimmer", award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with simple thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments', when a life-changing ideas crystallise in the mind, and coming up with breathtakingly innovative solutions.

Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World

Arts & Photography

Decorative Arts & Design

Random House Canada

The first mainstream book to explore how the problem-solving, creative and insightful powers of Bruce Mau and the world’s other great designers can be applied to our everyday lives and businesses — and spawn creative epiphanies around the world. What can be learned from great designers? How can design improve our lives? Answers abound in Glimmer. In the cutting-edge studios of Canadian design phenomenon Bruce Mau and other visionary designers, everything is ripe for reinvention — including how businesses function, children learn and communities thrive. Warren Berger, with the full cooperation of Mau, tallies and explores the deceptively simple principles that steer design’s vanguard — “ask stupid questions,” “begin anywhere” and “make hope visible” — and illustrates how these and other such principles can provide the means for finding hope in these anxious times. From the Hardcover edition.

Glimmer: How Design Can Transform Your World

Politics & Social Sciences

Social Sciences

Vintage Canada

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences ranging from the political and social upheavals of the 1960s to the appropriation of cinematic production techniques and special effects in the 1980s, to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising - including Italy's Oliviero Toscani of the controversial Benetton campaigns, the award-winning Brazilian Nizan Guanaes, American comedian and American Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Bogle Hegarty, creator of world-famous Levi's ads. In analyzing specific advertisements and ad campaigns, the book acts simultaneously as a history of global pop culture and a record of the social, cultural, and geopolitical changes that affect the image-saturated environment around us. Included are more than 400 advertisements originally seen in a wide range of media - print, television, billboards, and the Internet - as well as the recent, so-called guerilla advertising, in which practically anything (pieces of fruit, sand dunes on a beach, stenciled sidewalks) can act as a surface for promoting a product.

Advertising Today

Graphic Design

Phaidon Press

Provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s, to the appropriation of cinematic production techniques and special effects in the 1980s, to the inflence of the internet in the 1990s.

Advertising Today (

Case Closed! Neuroanatomy

This carefully-designed textbook offers a brand-new approach to learning neuroanatomy for medical students and newly-qualified doctors, particularly those considering a career in neurology and neurosurgery. Promoting active learning and taking inspiration from other popular case-based formats, readers are encouraged to overcome their inherent ‘neurophobia’. The accessible text and practical examples, unencumbered by esoteric minutiae, support students and trainees in developing the necessary skills that will be essential in later clinical practice.  Developed specifically in response to student feedback, the authors have succeeded in creating a novel, brief, and high-yield primer that offers a unique approach to mastering this challenging discipline. Case Closed! Neuroanatomy not only teaches students how to localize, but also guides them to solve successfully the problems that will reappear in their exams and in the clinic.

Medical Books

BERGER, JOHN

Basic Sciences

CRC-Press

This carefully-designed textbook offers a brand-new approach to learning neuroanatomy for medical students and newly-qualified doctors, particularly those considering a career in neurology and neurosurgery. Promoting active learning and taking inspiration from other popular case-based formats, readers are encouraged to overcome their inherent ‘neurophobia’. The accessible text and practical examples, unencumbered by esoteric minutiae, support students and trainees in developing the necessary skills that will be essential in later clinical practice. Developed specifically in response to student feedback, the authors have succeeded in creating a novel, brief, and high-yield primer that offers a unique approach to mastering this challenging discipline. Case Closed! Neuroanatomy not only teaches students how to localize, but also guides them to solve successfully the problems that will reappear in their exams and in the clinic.

<h1>Helping students ask bigger, more beautiful questions</h1> Why does engagement plummet as learners advance in school? Why does the stream of questions from curious toddlers slow to a trickle as they become teenagers? Most importantly, what can teachers and schools do to reverse this trend? Beautiful Questions in the Classroom has the answers. Written to be both inspirational and practical, this resource will help educators transform their classrooms into cultures of curiosity. Readers will find: ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strategies to inspire bigger, more beautiful student questions ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Techniques to help educators ask more beautiful questions ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Real-world examples, case studies, practical ideas, and question stems ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Videos showing strategies at work

Beautiful Questions in the Classroom: Transforming Classrooms Into Cultures of Curiosity and Inquiry (Corwin Teaching Essentials)

Education & Teaching

Foster, Elise

Schools & Teaching

Corwin

They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla. Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

Hoopla

Business & Money

Crispin Porter + Bogusky

Biography & History

powerHouse Books

What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live. Glimmer takes readers on a journey through today's fascinating world of design, where the formerly distinct disciplines of graphic, product, and social design are undergoing "smart re-combinations." In the cutting-edge studios of Mau and other visionaries, everything is ripe for reinvention-including the ways businesses function, children learn, and communities thrive. Designers are solving problems at an unprecedented pace today by using improved technology and the highly practical design principles described in this book, such as "Ask stupid questions," "Make hope visible," "Work the metaphor," "Embrace constraints," and "Begin anywhere." Glimmer inspires readers to apply these same principles to their own life challenges.

Glimmer: How Design Can Transform Your Life, and Maybe Even the World

Penguin Press HC, The

See the best price to sell, buy, or rent books by Berger, Warren. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Berger, Warren

See the best price to sell, buy, or rent books by Berger, Warren. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World

Glimmer: How Design Can Transform Your World

Advertising Today

Advertising Today (

Case Closed! Neuroanatomy

Case Closed! Neuroanatomy

Beautiful Questions in the Classroom: Transforming Classrooms Into Cultures of Curiosity and Inquiry (Corwin Teaching Essentials)

Hoopla

Glimmer: How Design Can Transform Your Life, and Maybe Even the World