<p>In this book the author takes you through his 40 years of experience as a marketer for, and consultant to, publishers, manufacturers and fund-raisers, stopping along the way to spotlight examples that illuminate his proven theories of marketing.</p>

Secrets of Successful Direct Mail

Business & Money

Benson, Richard V.

Management & Leadership

Natl Textbook Co Trade

Marketing & Sales

Passport Books

Secrets of Successful Direct Mail by Benson, Richard V. (2005) Hardcover

Health, Fitness & Dieting

Alternative Medicine

Unknown

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Books by Benson, Richard V.