A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.

Agribusiness Marketing: The Management Perspective

Science & Math

Woolverton, Michael W.

Bejerlein, James G.

Technology

Pearson College Div

See the best price to sell, buy, or rent books by Bejerlein, James G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bejerlein, James G.

See the best price to sell, buy, or rent books by Bejerlein, James G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Agribusiness Marketing: The Management Perspective