Essays discuss the global market, benchmarking, strategy formulation, and productivity, and looks at specific cases

Unique Value: The Secret of All Great Business Strategies

Business & Money

STEVENS, Mark

Barwise, Patrick

Dunham, Andrea

Marcus, Barry

Management & Leadership

Macmillan Pub. Co.

A myth-busting expose of the forces destroying the BBC The BBC is a central part of British life, shared culture and international standing. It is the British public's most important and trusted news provider in a world of global fake news; a hugely popular, low-cost source of universally available information, education and entertainment - watched and listened to by most people for at least a couple of hours every day, despite stiff competition; and the crown jewel of the UK's global reputation. But the BBC is in peril as never before in its long history. It faces ever-increasing competition and threats from new technology and consumption trends. It suffers relentless attacks from a range of hostile players motivated by their own political and commercial interests. And it faces deep funding cuts. These pressures may even destroy it within a generation. We must not end up recognizing what its value was only when it's gone. If the BBC is destroyed it will be almost impossible to rebuild it. This book is a powerful wake-up call to halt the destruction of one of our greatest assets, built up over almost a century, before it's too late.

The War Against the BBC: How an Unprecedented Combination of Hostile Forces Is Destroying Britain’s Greatest Cultural Institution... And Why You Should Care

Politics & Social Sciences

York, Peter

Social Sciences

Penguin

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: 
<ul>
<li>Offer a clear, relevant customer promise
</li> <li>Build customer trust by reliably delivering that promise</li> <li>
Continuously improve the promise, while still reliably delivering it</li> <li>Drive the market by innovating beyond the familiar</li> <li>Support all this with an open organization that promotes frank discussion based on clear facts and market feedback.</li> </ul>
Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation

Meehan, Seán

Processes & Infrastructure

Jossey-Bass

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.  The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparent

Television and Its Audience (SAGE Communications in Society series)

Ehrenberg, Andrew

Sage Publications Ltd.

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparent

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Books by Barwise, Patrick