Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers― without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level.... Every marketer, large or small, can use this text to build better ongoing customer relationships.” ―Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” ―Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” ―Greg Verdino, Chief Strategy Officer, Crayon, LLC

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Business & Money

Pulizzi, Joe

Barrett, Newt

Management & Leadership

McGraw=Hill

This practical and lively guide is essential if you are planning to make Tampa your new home. “Moving to Tampa: The Un-Tourist Guide” provides all the vital information you need to make yourself quickly at home. Not just another pretty place, Tampa is a vibrant city boasting and hosting a world class, international airport, professional sports teams, high-end retail, fine dining experiences, multi-national companies, state information you need to make yourself quickly at home. -of-the-art medical facilities, colleges and universities, MacDill Air Force Base and so much more. Tampa is an ideal place to start a career, start a family or start enjoying retirement. Our goal is to help you make the most of our town by showing you how to: • Choose a place to live that suits your lifestyle • Determine the best schools • Relocate your business or launch a new one • Find the best shopping and dining • Participate in the festivals, cultural offerings, and outdoor opportunities • Assimilate quickly within your community READ THIS BOOK TO FIND WHAT YOU NEED TO KNOW ABOUT: Cost of living Utilities Real estate Art, music, and other culture Furniture and interior design Enjoying the outdoors Fashion and shopping Grocers and gourmet shops Pre-K through high school choices Associations and community groups Moving tips Finding a job or starting a business Tampa neighborhoods Property taxes History of Tampa Healthcare resources Renting vs. buying Infant and toddler care Colleges and universities Local media How to dress for Florida climate Sports teams Fitness opportunities Boating and beaches Economic development Important phone numbers and websites

Moving to Tampa: The Un-Tourist Guide

Travel

United States

Voyager Media, Incorporated

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Books by Barrett, Newt