<p>Crisis communication will never be the same. New and rapidly emerging technologies create instant news and instant networks and communities. The old days of simply responding to the media are gone forever. Organization leaders and communicators need to meet the new demands for instant, direct and transparent communication. These changes are illustrated through numerous telling case studies and examples. The first edition, published in 2002, helped spark a revolution in how organizations prepared to meet major crises. This edition includes new chapters on "Blogwars" and "Ultimate Communicator."</p>

Now Is Too Late2: Survival In An Era Of Instant News

Business & Money

Baron, Gerald

Marketing & Sales

Edens Veil Media

<p>The simple, complete and scalable guide to crisis and emergency communication in the hyper-networked world.</p>

One Page Crisis Communication Playbook

See the best price to sell, buy, or rent books by Baron, Gerald. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Baron, Gerald

See the best price to sell, buy, or rent books by Baron, Gerald. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Now Is Too Late2: Survival In An Era Of Instant News

One Page Crisis Communication Playbook