Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.

Social Media Marketing: A Strategic Approach

Business & Money

Zahay, Debra

Parker, Janna

Barker, Donald I.

Barker, Melissa

Roberts, Mary

Marketing & Sales

Cengage Learning'

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Neher, Krista

Bormann, Nicholas

Industries

Equip your students with Internet Research knowledge using this practical, user-friendly book by the Illustrated Series. Designed to meet the needs of users from a broad range of experience levels, this book provides essential information about Internet Research, including topics on search toolbars, intelligent search agents, and finding, evaluating, and citing online sources!

Internet Research - Illustrated (Available Titles Skills Assessment Manager (SAM) - Office 2010)

Computers & Technology

Pinard, Katherine T.

Networking & Cloud Computing

Course Technology

With both conceptual and step-by-step lessons, this title teaches students the strategies and skills required to use the Internet as a valuable research tool.

Internet Research-Illustrated

Schroëder, Robert

Part of the Illustrated Series, this text offers a quick, visual, step-by-step approach for learning how to navigate, search, and explore the Web, as well as how to create a Web page using Microsoft FrontPage 2000. Includes an Offline Companion that lets students complete exercises in the text without accessing the Internet.

World Wide Web featuring Microsoft Internet Explorer 5 and FrontPage 2000 - Illustrated Introductory

Barker, Don

Web Development & Design

As part of the Illustrated Series, this text offers a quick visual way to learn how to create and enhance a basic Web pages using Microsoft FrontPage 2000.

Microsoft FrontPage 2000-Illustrated Brief

Barker, Chia-Ling H.

The World Wide Web Featuring Microsoft Internet Explorer 6: Illustrated Brief (Illustrated Series)

Vodnik, Sasha

Book by Barker, Donald I., Schroeder, Robert

Course Guide: Internet Research-Illustrated BASIC

Part of the Illustrated Series, this text offers a quick, visual, step-by-step approach for learning basic Web browser skills using Microsoft Internet Explorer 7.

Windows Internet Explorer 7, Illustrated Essentials (Available Titles Skills Assessment Manager (SAM) - Office 2007)

Internet Research, Second Edition-Illustrated

Terry, Carol D.

See the best price to sell, buy, or rent books by Barker, Donald I.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Barker, Donald I.