There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium

Business & Money

Barber, Mark

Ingram, Andrew

Marketing & Sales

wiley

The Intensive Interaction Handbook

Intensive interaction is an approach to teaching the pre-speech fundamentals of communication to children and adults who have severe learning difficulties or autism, and who are still at an early stage of communication development. This book is a practical guide to help those wishing to implement intensive interaction in their setting, and it provides detailed advice and step-by-step guidance as well as a consideration of all the issues associated with carrying out this approach.

Education & Teaching

Hewett, Dave

Firth, Graham

Harrison, Tandy

Schools & Teaching

Sage Publications Ltd.

Are Urban Legends no more than harmless tales of modern folklore, or is there something more sinister lurking beneath the surface? Taking you back to the old campfire classics that send shivers down the spine, to the paranoia that followed the horrific events of 9\11, Jarvis Redman investigates. The tragic events of 9\11 gave birth to an explosion of Urban Legends. During a sensitive time of high emotion and anxiety it was hard to know what to believe. Redman filters out the truth from the fiction. Marvel at how the creators of the Blair Witch Project used the power of Urban Legends to great effect as a clever marketing tool, and how Churchill and Hitler played mind games with each other, using Urban Legends as part of their wartime propaganda campaigns. Redman investigates why and how Urban Legends are deliberately manufactured to target large corporations such as Microsoft and Mc Donalds, with the sole intention of destroying their reputations. Explore the culture of Netlore, and understand how hoax E-Mails and virus's have almost brought business's and governments to their knees. Project 2067 explores the origins of Urban Legends, and why they exist. Redman sifts through the nonsense and cuts straight to the chase, presenting his findings in interesting bite-size summaries that are easy to digest. Don't believe everything you are told. To find out more check <a href="http://www.project2067.com" target="_blank">www.project2067.com</a> <A NAME="goto2"></A> <HR ALIGN=LEFT>

Project 2067: Urban Legends

Politics & Social Sciences

Social Sciences

Trafford Publishing

Steps to Deliverance

Science Fiction & Fantasy

Fantasy

Dreamscape Media

This is a concise history of the Royal Navy's air arm during World War II (1939-1945), from the Arctic convoys, to the battle for Malta, to the last raids on Japan. The contribution of British Naval aviation to the ultimate Allied victory cannot be underestimated. Amazingly the Admiralty only had 406 operational pilots and 8 carriers when war broke out, but a mere 6 years later there were over 3,000 operational pilots and 53 aircraft carriers patrolling the seas in every theater of the war. The author charts the rapid evolution of the Fleet Air Arm during the war years as air power took over the cutting edge of naval warfare from surface battleships. The carriers were in action from the first with actions by HMS Ark Royal and Courageous in September 1939 to the major actions of the carrier force off Japan in the closing days of the war. This book offers a complete overview from recruitment and training to the thrilling accounts of operational successes and failures. Discover some of the most dramatic actions of the war as Royal Navy aces battled against Axis forces scoring both the first and last kills of the war.

The British Fleet Air Arm in World War II (Elite)

Arts & Photography

History & Criticism

Osprey_Publishing

Osprey's survey of the Royal Naval Air Service pilot during World War I (1914-1918). In 1914 the Naval Wing of the Royal Flying Corps was subsumed into the Royal Naval Air Service (RNAS). With the bulk of the Royal Flying Corps engaged in France, the aircraft and seaplane pilots of the RNAS protected Britain from the deadly and terrifying Zeppelin menace. In 1915 the RNAS sent aircraft to support the operations in the Dardanelles, and also gave increasing support to the Royal Flying Corps units engaged on the Western Front, conducting reconnaissance, intelligence gathering and artillery spotting, bombing raids, and aerial combat with German pilots. This book explores all of these fascinating areas, and charts the pioneering role of the RNAS in military aviation.

Royal Naval Air Service Pilot 1914–18 (Warrior, 152)

History

Europe

The role of the "few" of the RAF in World War II, as described by Churchill during the Battle of Britain, has been the subject of much mythologizing both at the time and in the years since. The recent 70th anniversary of the Battle of Britain, combined with the threat of significant cuts to the current RAF, have highlighted the importance of Fighter Command in the early days of World War II once more. This title will put Fighter Command in context; describing the lack of funding and attention which it received during the interwar period, until it was almost too late. The myth of the fighter pilot will be humanized, with first-hand accounts quoted which put nervous but brave human beings from all walks of life in the cockpit, not the fearless, arrogant public school boys who appear in popular fiction. Although the Battle of Britain may not have in itself been the decisive encounter that it has historically been portrayed as, the moral victory won by the RAF, the victory that proved that Germany could be defeated, was just as important as a military-strategic victory.Other aspects of these early days of Fighter Command will also be given a more detailed exploration - the obsolete but tenacious Gladiators over Norway, the Hurricanes in support of the BEF and air cover over Dunkirk. Thus giving a rounded picture of the early years and development of Fighter Command and its pilots.

RAF Fighter Command Pilot: The Western Front 1939–42 (Warrior, 164)

Urban Legends Uncovered: An Investigation into the Truth Behind the Myths

Wakefield Press

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Books by Barber, Mark