A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey &amp; Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. <ul>
<li>Explores the fundamental role of pricing infrastructure in achieving the price advantage
</li> <li>Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing</li> <li>Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps</li> </ul>
Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

The Price Advantage

Business & Money

Baker, Walter L.

Marn, Michael V.

Zawada, Craig C.

Finance

wiley

HELP FROM EXPERT SCHOLARS IN UNDERSTANDING THE SCRIPTURES • What does That verse mean? • How should I interpret this passage? • What is the significance of this word or phrase in Hebrew or Aramaic? • How do Bible-time customs help me understand the meaning of this passage? • How does the information on the author, historical background, and features of a Bible book help interpret that book? The Bible Knowledge Commentary answers these and other questions about the Scriptures, discussing all the Bible verse by verse and often phrase by phrase. In addition, maps, charts, and diagrams help you grasp the meanings of the biblical text. Unlike most others this commentary is by authors from one school - Dallas Theological Seminary. The Bible Knowledge Commentary - popular in style and scholarly in content - will deepen your understanding of God's written Word

Bible Knowledge Commentary: Old Testament

Religion & Spirituality

BLAISING, CRAIG A.

Blue, J. Ronald

Buzzell, Sid S.

Christian Books & Bibles

David C. Cook

See the best price to sell, buy, or rent books by Baker, Walter L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Baker, Walter L.