Marketing

Business & Money

Fill, Chris

Baines, Paul

Rosengren, Sara

Marketing & Sales

Oxford University Press

Fundamentals of Marketing

Antonetti, Paolo

How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&amp;M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Case insight videos Industry foresight videos Library of video links For students: Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book Case insight video transcripts

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from thetraditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond thetheory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future.In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and comingstart-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome.Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selectedtopics in more depth.Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.Digital formats and resourcesThe second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.- The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks- The book is accompanied by the following online resources:For everyone:- Case insight videos- Library of video links- WorksheetsFor students:- Employability guidance and marketing careers insights- Author audio podcasts- Multiple choice questions- Flashcard glossaries- Internet activities- Research insights- Web linksFor lecturers:- VLE content- PowerPoint slides- Test bank- Essay questions- Tutorial activities- Marketing resource bank- Pointers on answering the discussion question at the end of each chapter of the book- Figures and tables from the book in electronic format- Transcripts of the case insight videos

Fundamentals of Marketing 2e

Whitehouse, Sophie

Edmund Curll was a notorious figure among the publishers of the early eighteenth century: for his boldness, his lack of scruple, his publication of work without author's consent, and his taste for erotic and scandalous publications. He was in legal trouble on several occasions for piracy and copyright infringement, unauthorized publication of the works of peers, and for seditious, blasphemous, and obscene publications. He stood in the pillory in 1728 for seditious libel. Above all, he was the constant target of the greatest poet and satirist of his age, Alexander Pope, whose work he pirated whenever he could and who responded with direct physical revenge (an emetic slipped into a drink) and persistent malign caricature. The war between Pope and Curll typifies some of the main cultural battles being waged between creativity and business. The story has normally been told from the poet's point of view, though more recently Curll has been celebrated as a kind of literary freedom-fighter; this book, the first full biography of Curll since Ralph Straus's The Unspeakable Curll (1927), seeks to give a balanced and thoroughly-researched account of Curll's career in publishing between 1706 and 1747, untangling the mistakes and misrepresentations that have accrued over the years and restoring a clear sense of perspective to Curll's dealings in the literary marketplace. It examines the full range of Curll's output, including his notable antiquarian series, and uses extensive archive material to detail Curll's legal and other troubles. For the first time, what is known about this strange, interesting, and awkward figure is authoritatively told.

Edmund Curll, Bookseller

Biographies & Memoirs

Rogers, Pat

Professionals & Academics

Marketing offers students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools available on the book's website and DVD. The purpose of this package is to bring contemporary marketing perspectives to life for students new to the concept of marketing, and for it to be motivational, creative, applied and highly relevant to the student experience. Case Insight interviews with marketing practitioners, found at the beginning of each chapter, provide students with actual examples of the material discussed in the text. Each chapter is also pedagogically enhanced by Marketing Insight boxes. These learning features show how marketing problems have been solved in the business world and enable students to apply the theories in the text to real-world situations. The text begins with fundamental concepts from classical marketing perspectives and contrasts these with newer perspectives from the relational and service-based schools of marketing to help students develop knowledge and encourage critical thinking. Marketing is an excellent introductory text but can be used for reference throughout the course of a student's study of marketing or business. Online Resource Centre and DVD: For Lecturers: Extensive supplementary digital material featuring video clips of interviews with the marketing practitioners from the textbook and guest lectures with academics on the chapter topics to help lecturers illustrate core marketing concepts to students. Also comprises case studies, a test bank, tutorial activities and PowerPoint slides to aid lecturers' teaching. For Students: Provides multiple-choice questions, web-based research activities and abstracts from seminal papers, enabling students to test their knowledge.

Page, Kelly

What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.

Following the outstanding success of Baines, Fill and Page's bestselling textbook, Essentials of Marketing has arrived! Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Do your students need a fresh and concise introduction to marketing? Are they motivated by learning first hand from marketers at organizations like HMV and System Bolaget ? Are they excited by the prolific growth in social media and its implications for marketing? Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook. For lecturers: DT Access exclusive video interviews of marketers from well-known organizations including HMV and Innocent to share with your students and help make marketing theory relevant to them DT Save time by using the fantastic bank of additional resources including PowerPoint slides, comprehensive library of YouTube clips, test bank and tutorial activities to help support your teaching. For students: DT Learn from the top recruitment professionals on the attributes they look for in graduates entering the workplace DT Explore the latest developments in digital marketing and social media DT Download our expert authors' podcasts to learn and revise on the go DT Check you've really understood with a wealth of multiple choice questions, worksheets and activities

Essentials of Marketing

Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry. - How did a youth engagement agency Livity use young people's affiliation for music to raise awareness of Childline? - What social media campaign did Virgin Media decide upon to promote superfast broadband? - How did BBH go about shifting reader perceptions of the Guardian newspaper? - Which message did Budweiser Budvar decide to develop in order to build strong emotional links with its customers? Fully integrated with the topics covered in the textbook, each practitioner interview demonstrates how marketing problems are approached and solved in the real world. Hear from an international mix of companies including Virgin Media, Orange, Bartle Bogle Hegarty, Brompton Bicycle, Oxfam, BrainJuicer, Budweiser Budvar in the Czech Republic, Systembolaget in Sweden, and RAK Bank in the UAE. Theory is firmly set in context for students through extensive use of integrated examples and mini cases within each chapter featuring companies such as twitter, itunes, and Red Bull, and covering marketing in a global context discussing Unilever operating in China, Nestle marketing in Malaysia, and a company selling halal meat in North London. Review and discussion questions conclude each chapter bringing together the themes discussed and encouraging students to engage with the material. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired. Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, provoking them into thinking critically about how they would approach marketing issues. Students will learn the theory that supports those skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, selling products to the government, and deciding which pricing approach to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to their advantage. Supporting both students and lecturers are the accompanying online resources: For lecturers: - Access exclusive video interviews of marketers from well-known organizations including Virgin Media and BBH to share with your students and help make marketing theory relevant to them - Save time by using the fantastic bank of additional resources including PowerPoint slides, comprehensive library of YouTube clips, test bank and tutorial activities to help support your teaching. For students: - Learn from the top recruitment professionals on the attributes they look for in graduates entering the workplace - Explore the latest developments in digital marketing and social media - Download our expert authors' podcasts to learn and revise on the go - Check you've really understood with a wealth of multiple choice questions, worksheets and activities

MARKETING 3E P

The Long 18th Century surveys the social and cultural matrices of British literature of the period 1660-1790. Taking a thematic approach, the book situates literary texts in the contexts from which they took their distinctive character and force. Literature shaped and responded to seismic political and economic changes, the problems of religious belief, the development of the science of mind and personality, conflict between country and city, and expanding world horizons. This book examines the effects of these sometimes conflicting pressures on poetry, prose and drama. The Long 18th Century looks at a range of major and less well known writers including Aphra Behn, James Boswell, John Bunyan, Susanna Centlivre, George Crabbe, Daniel Defoe, John Dryden, Sarah Fyge Egerton, Olaudah Equiano, Henry Fielding, Anne Finch, John Gay, Oliver Goldsmith, Thomas Gray, Samuel Johnson, Mary Leapor, John Milton, Lady Mary Wortley Montagu, Alexander Pope, Samuel Richardson, Jonathan Swift and James Thomson.

The Long 18th Century (Contexts)

Literature & Fiction

British & Irish

Bloomsbury Academic

See the best price to sell, buy, or rent books by Baines, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Baines, Paul

See the best price to sell, buy, or rent books by Baines, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing

Fundamentals of Marketing

Marketing

Fundamentals of Marketing 2e

Edmund Curll, Bookseller

Marketing

Marketing

Essentials of Marketing

MARKETING 3E P

The Long 18th Century (Contexts)