While survival rates for children with cancer have increased in recent times, the increased use of more aggressive therapies has brought with it significant adverse effects. Therefore, the aim of pediatric oncologists has become to achieve "cure at least cost" by the appropriate reduction of the intensity and/or duration of treatment in carefully identified good prognosis patients.By comprehensively covering these issues, this handbook aims to provide residents in pediatric hematology and oncology, as well as staff in related medical or other healthcare disciplines, with an easily accessible source of information about the basic principles of childhood cancer and leukemia, as well as much of the more detailed specialist knowledge required to care for children with these conditions. Divided into sections to allow quick access to the necessary information, the handbook covers general principles of diagnosis and treatment, short and long term care, and oncological emergencies before moving on to chapters on specific disease. Normal values and useful websites are also included for reference.

Paediatric Haemotology and Oncology (Oxford Specialist Handbooks in Paediatrics)

Medical Books

Bailey, Simon

Skinner, Roderick

Medicine

Oxford University Press

Exploring ADHD

Attention Deficit Hyperactivity Disorder (ADHD) is the most commonly diagnosed psychiatric condition of childhood worldwide, yet the medical and psychological perspectives that dominate our understandings of ADHD present problems in their reductive understanding of the condition. Exploring ADHD incorporates Michel Foucault’s notions of discourse and power into a critical ethnographic framework in order to analyse ADHD in terms of both the historical conditions that have shaped understandings of the disorder, and also the social conditions which build individual diagnostic cases in today’s schools and families. In this ground-breaking text, Simon Bailey also: <ul>
<li>acknowledges the necessary work of classrooms, schools and families in contributing to a social order;</li> <li>examines the problem of teacher autonomy and the constraints placed on schools to ‘perform’;</li> <li>describes the role of nurture groups in governing the emotional conduct of children;</li> <li>presents a unique gender analysis of ADHD. </li> </ul>
This fascinating new book will be of interest to researchers and academics in the field of early childhood education, special and inclusive education, and will illuminate and spark new debate in the arena of ADHD.

Exploring ADHD: An ethnography of disorder in early childhood

Routledge

A text of simple and direct prayers intended for private prayer, particularly for young people.

Still with God: A New Way of Praying (Pocket Series)

Church House Publishing

Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths)

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...
Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. 
Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Business & Money

Milligan, Andy

Marketing & Sales

Kogan Page.

Taylor&Francis

'Making It' as a Contract Researcher: A Pragmatic Look at Precarious Work (Insider Guides to Success in Academia)

The 'Insider Guides to Success in Academia' offers support and practical advice to doctoral students and early-career researchers. Covering the topics that really matter, but which often get overlooked, this indispensable series provides practical and realistic guidance to address many of the needs and challenges of trying to operate, and remain, in academia. These neat pocket guides fill specific and significant gaps in current literature. Each book offers insider perspectives on the often implicit rules of the game - the things you need to know but usually aren't told by institutional postgraduate support, researcher development units, or supervisors - and will address a practical topic that is key to career progression. They are essential reading for doctoral students, early-career researchers, supervisors, mentors, or anyone looking to launch or maintain their career in academia. 'Making It' as a Contract Researcher examines the contemporary experience of research employment in universities from the perspective of a significant yet often invisible group: temporary or contract researchers, who make up a substantial, and ever-growing, proportion of the academic research workforce. A critical, pragmatic and international account of the contemporary research career, this book explores the question of what it means to 'make it' as a contract researcher in academia, and how individuals and organisations in higher education might seek to do things differently. Providing the reader with practical and realistic strategies for improving the experience of being a contract researcher and achieving and sustaining an academic research career, this book guides the reader on a range of topics, including: <ul> <li>Charging fairly for your work</li> <li>Building a publication track record</li> <li>Finding the next contract</li> <li>Sustaining your network</li> <li>Feeling like you belong</li> <li>Moving beyond contract research.</li> </ul> Using a combination of current research, interviews and reflective writing, the book is written specifically for and by contract researchers in academia, offering unique and extremely valuable advice for all new and current contract researchers, including PhD students, early career researchers, and any party interested in pursuing a research career in academia.

Education & Teaching

Harris, Jess

Spina, Nerida

Goff, Mhorag

Higher & Continuing Education

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...\nMyths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth.\nMyths of Brandinguses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.\nAbout the Business Myths series...\nThe Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

Myths of Branding: Dispel the Misconceptions and Become a Brand Expert (Business Myths, 9)

After 30 years working with businesses, not-for-profits and governments, Simon Bailey knows that there is not much new in the world. People running organizations make the same mistakes year in and year out.With a career that has spanned many countries and most industries, Simon thought it was a good idea to share this information with everyone interested to hear about it. Call It Like It Is takes the reader on a light-hearted journey through the process of planning for, running and eventually leaving a business.By contrast with other business books, this one is light on theory and very much about practise!Each chapter starts with a few points that summarize how successful operators do things. Following this, there are three case studies - all based on Simon's experience over 30 years starting, fixing and optimizing organizations.Each chapter ends with a few more points summarizing the learning that flows from the chapter.There are three books in the series. The first book deals with planning for and starting up a business, organization or division. It covers the mistakes most people make time and again and shows the reader how not to make them!The second book focuses on running a business or organization once it has been set up. Again, it looks at the issues that owners and managers have most often and how to avoid them.The third book looks at the issues that confront mature businesses and also at the challenges that business owners and senior managers have when they start thinking about leaving.The case studies have been written in a way that hopefully passes on a lot more information than the specific area they are covering. Simon's aim was to pass on as much information and experience as he could, without creating a book that was boring or difficult to read.Every business owner and manager ought to read these books. They are a source of really valuable information that is presented simply and in a way that is entertaining rather than complex. They summarize 30 years of work done by someone who is paid thousands of dollars a day to apply this knowledge to organizations ranging from multi-national businesses to small startups.Every employee should read these books - to see just how poorly they are being managed!One brief of warning...If all of this sounds too simple and you just 'know' that managing businesses is more complex than this, you're probably in the wrong career!Enjoy..

Call It Like It Is: Getting it Right Before You Start

CreateSpace Independent Publishing Platform

See the best price to sell, buy, or rent books by Bailey, Simon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bailey, Simon