Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Essentials of Marketing Research, 7th Edition, and access to MindTap Marketing for 1 term (6 months). With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes.

Bundle: Essentials of Marketing Research, Loose-leaf Version, 7th + MindTap Marketing, 1 term (6 months) Printed Access Card

Business & Money

Babin, Barry

Marketing & Sales

Cengage Learning'

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris&#65533; CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

CB (MindTap Course List)

Harris, Eric

MindTap for Babin/Harris' CB, 1 term Printed Access Card

Business Research Methods

Griffin, Mitch

Carr, Jon

Zikmund, William

The second edition of Sales Force Management&nbsp;prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework--featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students,&nbsp;Sales Force Management, 2nd Edition&nbsp;includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more.&nbsp;&nbsp; Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.

Sales Force Management

Mehta, Rajiv

Anderson, Rolph

Hair, Jr., Joseph F.

wiley

Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, CB allows easy exploration of CB anywhere, anytime - including on your device! Collect your notes and create StudyBits� from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

MindTap Marketing for Babin's Essentials of Marketing Research, 7th Edition helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.

MindTap Marketing, 1 term (6 months) Printed Access Card for Babin's Essentials of Marketing Research, 7th

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

Quinlan, Christina

Education & Reference

Cengage Learning EMEA

See the best price to sell, buy, or rent books by Babin, Barry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Babin, Barry

See the best price to sell, buy, or rent books by Babin, Barry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Bundle: Essentials of Marketing Research, Loose-leaf Version, 7th + MindTap Marketing, 1 term (6 months) Printed Access Card

CB (MindTap Course List)

MindTap for Babin/Harris' CB, 1 term Printed Access Card

Business Research Methods

Sales Force Management

CB (MindTap Course List)

MindTap Marketing, 1 term (6 months) Printed Access Card for Babin's Essentials of Marketing Research, 7th

Business Research Methods