Marketing (Made Simple Books)

B.Howard Elvy

WH Allen

This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.

Marketing, Third Edition

Business & Money

Marketing & Sales

Made Simple

See the best price to sell, buy, or rent books by B.Howard Elvy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by B.Howard Elvy

See the best price to sell, buy, or rent books by B.Howard Elvy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing (Made Simple Books)

Marketing, Third Edition