"Under the Radar clears away truckloads of fear, uncertainty, and doubt that have been dumped on e-commerce by purportedly "professional" pundits, venture capitalists, industry analysts and consulting firms. Ignore the vested interests and listen to a guy who's actually been there." "A A Christopher Locke, co-author of The Cluetrain Manifesto and author of Gonzo Marketing" The Internet bubble has burst for the high-profile start-ups fuelled by hot-air, but there is another way. In the background are real entrepreneurs making real profits built on real businesses. Clear, practical and tough-minded, Under the Radar is their manifesto. Arnold Klingshows how you can build durable and profitable tech businesses without falling prey to the highs and lows of venture capital and the volatile markets. Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in glossy magazines represent only a sliver of what is happening on the Internet.Under the Radartells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced 'Netstrapper' who sold his Internet start-up for $85 million, introduces the reader to over two dozen business founders whose stories will inspire and instruct every aspiring and seasoned entrepreneur alike. Kling advises Internet entrepreneurs not to waste time trying to woo venture capitalists, who are obsessed with multi-million-pound jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a solid Internet enterprise - from evaluating business ideas to finding the most suitable partners and making the best use of technology. His step-by-step plan will guide you to create businesses that are free from stock market turbulence and investor control and have lasting value.CONTENTS Chapter One: Introduction Chapter Two: My Story Chapter Three: Room Under the Radar Chapter Four: Planning your Business Chapter Five: Feeding Mouths and Minds - the Importance of Selling Chapter Six: Designing and Promoting your Service Chapter Seven: The Zen of Partnership Chapter Eight: Making a Clean Getaway Chapter Nine: How to Resolve Some Typical Dilemmas

Under the Radar: Starting Your Web Business Without Venture Capital (FT)

Arnold Kling

PEARSON PROFESSIONAL

<p>In Crisis of Abundance: Rethinking How We Pay for Health Care, economist Arnold Kling argues that the way we finance health care matches neither the needs of patients nor the way medicine is practiced. The availability of premium medicine, combined with patients who are insulated from costs, means Americans are not getting maximum value per dollar spent. Using basic economic concepts, Kling demonstrates that a greater reliance on private saving and market innovation would eliminate waste, contain health care costs and improve the quality of care. Kling proposes gradually shifting responsibility for health care for the elderly away from taxpayers and back to the individual. The idea of matching the health care funding system to needs is very simple, Kling writes. The very poor and the very sick need help paying for health care. The rest of us do not.</p>

Crisis of Abundance: Rethinking How We Pay for Health Care

Health, Fitness & Dieting

Cato Institute

See the best price to sell, buy, or rent books by Arnold Kling. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Arnold Kling

See the best price to sell, buy, or rent books by Arnold Kling. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Under the Radar: Starting Your Web Business Without Venture Capital (FT)

Crisis of Abundance: Rethinking How We Pay for Health Care