Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

Net Gain: Expanding Markets through Virtual Communities

Business & Money

Hagel III, John

Armstrong, Arthur G.

Management & Leadership

Harvard Business Review Press

See the best price to sell, buy, or rent books by Armstrong, Arthur G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Armstrong, Arthur G.

See the best price to sell, buy, or rent books by Armstrong, Arthur G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Net Gain: Expanding Markets through Virtual Communities