China's Outbound Tourism (Contemporary Geographies of Leisure, Tourism and Mobility)

The People’s Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international industry; the 35 million Chinese travelling across the border in 2005 are merely the tip of the iceberg.  China’s Outbound Tourism is the first book on this major development and has been written using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology and cross-cultural studies. The book explains the economic and social background of the surge in tourism and the changes in policy in the country since 1949, when it moved from prevention through controlled development to encouragement of outbound travels.  Throughout the book, facts and figures are given for the global development as well as in-depth information about China’s key destinations. The growing importance of tourists from China is however not just a question of quantity; the text explains the features which distinguish their travel motivations and behaviours from ‘western’ and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists.   Arlt’s groundbreaking book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area.

Business & Money

Arlt, Wolfgang

Industries

Routledge

China's Outbound Tourism

Horizon Switzerland

Arts & Photography

Arlt, Judith

Gerth, Roland

Photography & Video

Verlagshaus Wurzburg

<p>Switzerland’s majestic mountain panoramas, glittering lakes, picturesque Alpine villages, architectural edifices, and local landmarks spanning hundreds of years are just a few of the impressive attractions this guide showcases. The country’s snowcapped peaks, the myth of the Matterhorn, city art and rural culture, avenues of palm trees, and expanses of water bathed in the crystalline light of Ticiono are all captured, depicting the Swiss Confederation as one of the most unique landscapes in the heart of Europe. The region’s famous culinary specialties of cheese and chocolate are also highlighted, along with how they are created. The idyllic countryside is portrayed, right out of Johanna Spyri’s "Heidi," scenically offsetting the elegance of cities such as Geneva and Zürich while the beautiful slopes of chic ski resorts, including St. Moritz and Davos, are illustrated. Displaying the country’s full diversity, natural beauty, and unforgettable charm, this travel companion also covers the secret behind the holes in Swiss cheese, the traditional Swiss Carnival, and the legendary Oath of Allegiance. The panoramic trains of Switzerland’s mountain railways and the country’s literary history are also featured.</p>

Switzerland (Horizon)

Horizont Schweiz

Stürtz Verlag

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Books by Arlt, Wolfgang