This book has been read a few times through and has dog-eared pages. It's a great read and well loved :)

PREDICTABLY IRRATIONAL

Business & Money

Ariely, Dan

Economics

Harpercollins

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

HarperCollins Publishers, Ltd

[ The (Honest) Truth about Dishonesty: How We Lie to Everyone-Especially Ourselves By ( Author ) Jun-2012 Hardcover

The (Honest) Truth about Dishonesty: How We Lie to Everyone, Especially Ourselves. by Dan Ariely

Fascinating and provocative, Ariely's The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths. Previous titles PREDICTABLY IRRATIONAL and THE UPSIDE OF IRRATIONALITY have becomes classics in their field, revealing unexpected and astonishing traits that run through modern humankind. Now acclaimed behavioural economist Dan Ariely delves deeper into the dark and murky recesses of contemporary psychology, daring to ask the big questions: What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves 'wishfully blind' to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we 'catch' the cheating bug from other bad apples? If you've ever wondered how a whole company can turn a blind eye to evident misdemeanours within their ranks, whether people are born dishonest and whether you can really be successful by being totally, brutally honest, then Dan has the answers, and many more.

The (Honest) Truth about Dishonesty: How We Lie to Everyone - Especially Ourselves

HarperCollins, Publishers

(Honest) Truth About Dishonesty

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Reference

Harper-perennial

"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think 
"Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics 
"Revolutionary." —New York Times Book Review 
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Harper

HarperCollins e-books

“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds 
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

See the best price to sell, buy, or rent books by Ariely, Dan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ariely, Dan

See the best price to sell, buy, or rent books by Ariely, Dan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

PREDICTABLY IRRATIONAL

Predictably Irrational: The Hidden Forces That Shape Our Decisions

The (Honest) Truth about Dishonesty: How We Lie to Everyone, Especially Ourselves. by Dan Ariely

The (Honest) Truth about Dishonesty: How We Lie to Everyone - Especially Ourselves

(Honest) Truth About Dishonesty

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home