<p>Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.</p>

Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)

Business & Money

Arens, W.

Marketing & Sales

McGraw-Hill Publishing Company

A Century of Change in Eastern Africa (World Anthropology)

History

International Congress of Anthropological and Ethnological Sciences, 9th, Chicago, 1973

Africa

de Gruyter

An outgrowth of the classic work by Gerhard Kuntscher, featuring his original techniques and adaptations that have proven effective worldwide. Includes principles of fracture healing and the biology of bone repair.

Intramedullary Nailing and Other Intramedullary Osteosyntheses

Medical Books

Beck, H.

Maatz, R.

Lentz, W.

Medicine

Saunders

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Books by Arens, W.