Public relations and the making of modern Britain: Stephen Tallents and the birth of a progressive media profession

Business & Money

Anthony, Scott

Marketing & Sales

Manchester University Press

Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain. A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own. This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics.

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JOHNSON, MARK

Sinfield, Joseph

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<p>Get 2 Special Reports for FREE when you buy the book: 1. PUBLICITY RESULTS - the “key” to advertising you could never afford! 2. PARTNERING FOR PROFITS - a step-by-step guide to assure your next community event is a success! ‘Turn YOUR Passion into Profits’, so you can always do the things you love. The business tactics and strategies in this book flat out work - not only for me, but for students and friends of mine. Inside this book you will find tactics and strategies to: -Help you envision what your life can be out of the kitchen – Have the time to do the things you love with the people you love! -Open your eyes to the possibilities of happiness in the pizzeria - looking forward to a profitable &amp; enjoyable day at work - everyday! -Give you marketing ideas that are tried &amp; true - not wasting money, but making $1000’s! -Help you easily implement marketing tactics - have an action plan you can act on making you a local celebrity! -Tweak ideas &amp; make them your own - be the talk of your town with ‘innovative’ ideas that generate free press! My 17 years of pizza experience can help put you on your way to the bank. This book has no theory. It’s operator to operator – and contains what you need to grow your pizzeria!</p>

Profits in the Pie: Effective Marketing Tactics to Seize YOUR Slice of the $38.1 Billion Pizza Pie

CreateSpace Independent Publishing Platform

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Books by Anthony, Scott