The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. 
This fast and easy guide covers:
<ul>
<li>Marketing’s four Ps . . . plus three―planning, positioning, and people </li>
<li>Tactics for organizing a research-driven campaign </li>
<li>Strategies for leading a marketing team </li>
<li>Techniques for branding from the inside out </li>
<li>Case studies of marketing successes and failures</li>
</ul>
Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

Marketing Demystified

Business & Money

Anselmo, Donna

Marketing & Sales

McGraw=Hill

Learn how Shannon Burnett-Gronich has successfully attained over $3.1 MILLION DOLLARS in FREE Publicity! The extremely coveted secrets in "MEDIA MAGIC: Instantly Get Radio, TV, Print, and Internet Press to Give You Limitless Publicity", allow you to become an instant walking library when it comes to knowing the inside tricks of the trade to getting free press. In this book you will….. • Learn the five essential keys to a power bio that gets you noticed • Discover the six secrets in a media kit that will create the “Promotional Buzz” • Create a Press Release that doesn’t end up in the PR Department’s trash can • Maximize results with the most influential words in the English language • Stand Out from the Competition by being seen as a “Highly Desired” expert in your field In this book you will….. • Learn the five essential keys to a power bio that gets you noticed • Discover the six secrets in a media kit that will create the “Promotional Buzz” • Create a Press Release that doesn’t end up in the PR Department’s trash can • Maximize results with the most influential words in the English language • Stand Out from the Competition by being seen as a “Highly Desired” expert in your field Includes Bonus Chapters: 1. Tips for Writing Big-Value Supersonic Press Releases, from a Press Release Junkie 2. If You’re Not Effectively Communicating Your Ideas, It’s Literally Costing You Your Dreams 3. Social Media Made Simple 4.Inside-Out Marketing for Brand Acceleration 5.The World’s Greatest Business Card What others are saying about MEDIA MAGIC: “Media Magic details the entire process for getting your publicity everywhere for FREE!!” – Dr. Joe Vitale, bestselling author of The Attractor Factor, featured in The Secret “Media Magic will teach you how to get noticed, build credibility, and become irresistible to the media.” - Keith Leon, multiple bestselling author, book publisher &amp; book mentor “The step by step strategic process not only helped me develop an amazing power bio and press kit, but I relearned things about myself I had forgotten.” - Ben Winkler, 1988 Nobel Peace Prize recipient About the Author: Shannon Burnett-Gronich is known as the owner of an exclusive "Million Dollar Rolodex," she has successfully attained over $3 Million in Free Publicity for herself and her clients. Her legendary training and coaching services plus her event planning, marketing, public relations and networking skills have been harnessed by celebrities and every-day Joes alike to build their businesses. Her prowess has made her the go-to expert for luminaries like T Harv Eker (Secrets of the Millionaire Mind), Stewart Levine (Resolution Works), and Dr. Gary Null (America’s #1 Health Guru). Published by Conscious Living Publishing www.ConsciousLivingPublishing.com

Media Magic: Instantly Get Radio, TV, Print and Internet Press to Give You Limitless Publicity

Ryan, Paula Langguth

Leon, Keith

Igoe, AmondaRose

Burnett-Gronich, Shannon M

Hayward, Jerry

Conscious Living Publishing

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Books by Anselmo, Donna