Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.

Write to Sell: The Ultimate Guide to Great Copywriting

Business & Money

Andy Maslen

Marketing & Sales

Marshall Cavendish Corporation

Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author s experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. How do I make a living working for myself? What s the best way to find and retain clients? How much should I charge for my services? What are the pitfalls and how to you avoid them? How do I keep a work-life balance? These are just some of the key questions and issues tackled in this down-to-earth and practical book. It also includes interviews with, and advice from, other successful freelance copywriters.

Write Copy Make Money

Marshall Cavendish Corp/Ccb

• The confidence and skills to write better copy• Hints and tips on turning selling skills into copywriting skills• The impact of design and layout on copywriting ― Drayton Bird, the godfather of direct marketing

Write to Sell: The Ultimate Guide to Copywriting

Marshall Cavendish International (Asia) Pte Ltd

See the best price to sell, buy, or rent books by Andy Maslen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Andy Maslen

See the best price to sell, buy, or rent books by Andy Maslen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Write to Sell: The Ultimate Guide to Great Copywriting

Write Copy Make Money

Write to Sell: The Ultimate Guide to Copywriting