A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to customers such as focus groups lack honesty and place perceptual barriers - what is needed is a new approach that is open, honest and ongoing. The solution is the Breakthrough Zone, a creative meeting of customer and executives in which desires are unlocked and needs identified. Versatile enough to be used with groups of any size, this process is built on personal relationships, and proven to generate really innovative ideas for brand extensions and product development. Provides the tools and techniques to enable you to get closer to your customers - a step-by-step guide shows you how to implement the 'Breakthrough Zone' process Explores why this type of communication is so much more effective than focus groups or traditional database-driven approaches to engaging in customer dialogue Previous innovations generated in the Breakthrough Zone include BA's 'Beds for Business', BT's 'It's Good to Talk' and new market strategies for VISA and Dell

Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation

Business & Money

Andrews, Mac

Langmaid, Roy

Management & Leadership

wiley

Key aspects of our development become diverted or obstructed during early childhood, profoundly affecting our life outcomes long into adulthood, even before we have the ability to speak or think. Being genuine, i.e. allowing our true impulses to express, became dangerous in one way or another very early, and as a result we constructed habitual masks and inauthentic behaviours to survive and get by. These masks and behaviours rob us of our satisfaction, our ability to form and maintain nurturing relationships, we fail to get core needs met in the world, and we end up settling for what we get, feeling frustrated, isolated and confused about life, or running ourselves ragged pursuing everything that looks like success, whilst never really feeling we have won. This translates into many levels of depression - and depression is rife in our modern world. Whilst therapies have something to offer, they tend not to deal with the fundamental causes, and thus fail to deal with the issues for good. EMSRP addresses the source of the problem by reawakening the developmental processes that simply stopped in early life. Key aspects of the evolutionary heritage of every human being, yes including you, became frozen and failed to mature - leaving the person without the power to change life for the better. Without any complex rocket science EMSRP matures these life-skills without struggle, and this allows people to grow far beyond the limits they have unconsciously accepted as their lot. It has been very developed and trialled for nearly 20 years, and now therapists and counsellors are being trained and accredited to include it in their toolkits. It is particularly effective in alleviating depression, anxiety and life-stuckness. It has been highly effective with couples, individuals and groups. It is both insightful and practical, and is completed in an average of 15 fortnightly sessions. This book, whilst not a substitute for being facilitated through the process or training as an accredited facilitator, outlines in full the processes, the psychology and the philosophy behind each and every step. Find more information at www.emsrp.org

EMSRP - Unfreezing the Authentic Self: Reclaiming the Potential Your Upbringing Put Out of Reach

Health, Fitness & Dieting

Psychology & Counseling

CreateSpace Independent Publishing Platform

Subnetting simplified with easy step by step guide!!!This book has every information you need to master IP subnetting and is well suited for beginners or students preparing for exams, not excluding professionals. The terms in this book are so simplified you do not need to be tech savvy to understand. Reading this book will: -Teach you how to subnet a network-Learn the definition of IPv4 and how it works-Learn the definition of IPv6 and how it works-Understand the basics of subnetting a computer network-Practical guide to implement all you learn on a deviceBuy your copy now!!!

IP SUBNETTING FOR BEGINNERS: NOVICE TO PRO GUIDE TO UNDERSTANDING SUBNETTING WITH STEP BY STEP GUIDE AND DIAGRAMS

Computers & Technology

Hardware & DIY

Independently published

***Get the Paperback version and get the ebook completely free*** <h2>You made the right choice purchasing the iPhone 11/11 Pro/11 Pro Max</h2> This is a detailed and comprehensive user guide to help you not just start up but master your new device.This guide will expose you to a whole lot of amazing features of this device. Your fears will be laid to rest completely thanks to this guide.This book is clearly written with simple terms using a step by step approach which will enable you understand your device in no time.This book covers:*Apps management*Device setup*Pictures and video editing*Setting up apple ID*Tips and tricks*Troubleshooting*And so much more

IPHONE 11, 11 PRO AND 11 PRO MAX USER GUIDE: The Ultimate Handy Guide to Master Your iPhone 11, 11 Pro, 11 Pro Max and iOS 13 With Tips and Tricks

Software

Guide to Apple Watch 5 and OS 6 and Tips on Hidden Features Buy the Paperback Version and Get the E-book FreeIf you just got the new Apple Watch Series 5, this book is for you as it will help provide knowledge for not just the basic operations but also advanced and hidden features. This book also gives insight to some tricks you might not know could be performed on the Watch 5. Some of the things you will get to learn includeBasic components of Apple Watch 5Connecting iWatch to iPhoneSetting up notificationsSet up custom replies for the messaging appAccess Apple watch 5 hidden featuresScreenshot the Apple watch faceUse power reserveTransfer calls from your watch to iPhoneUsing Apple Pay and PassbookAnd so much moreBuy this book now and master the use of your Apple Watch 5

APPLE WATCH 5 MANUAL FOR BEGINNERS: A Comprehensive Guide to Master your Apple Watch 5 OS 6 Including Hidden Features with Troubleshooting Guide

Arts & Photography

Music

>A Simplified Guide to Mastering your iPadCongratulations on purchasing the new iPad 7th Generation which is an upgrade on the 2018 iPad model with bigger display.This iPad is built with iOS 13 and was released September 24th 2019. A lot of improvement will be observed in this iPad version. Aside improved multitasking, it also comes compatible with the iPad Pencil.This guide will be of benefit to beginners and users of older versions as some features may come across as strange or overwhelming. This guide serves to simplify your iPad usage. Some things you will learn from this book includes:*How to share music over Airpods*How to make use of the Apple Pencil*Using Siri simplified*How to set app limit*How to use Apple Map*How to swipe type*Latest keyboard commandsAnd so much more...Buy now and get all these amazing benefits

APPLE IPAD 7TH GENERATION USER MANUAL: Complete User Guide to Master your iPad Like a Pro

Red Light Therapy: A Comprehensive Guide to Red Light Treatment

Medical Books

Medicine

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Books by Andrews, Mac