This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a platform to academicians, practitioners, and researchers to gain understanding of marketing management concepts from an OR perspective. This book offers relevant and international perspectives on techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an OR analyst point of view and is a collaboration that contains plenty of related and valuable techniques used in real-life problems faced by industries.

Market Assessment with OR Applications (Mathematical Engineering, Manufacturing, and Management Sciences)

Business & Money

Anand, Adarsh

Aggrawal, Deepti

Agarwal, Mohini

Economics

CRC-Press

Social Networks (Advanced Research in Reliability and System Assurance Engineering)

The goal of this book is to provide a reference for applications of mathematical modelling in social media and related network analysis and offer a theoretically sound background with adequate suggestions for better decision-making. Social Networks: Modelling and Analysis provides the essential knowledge of network analysis applicable to real-world data, with examples from today's most popular social networks such as Facebook, Twitter, Instagram, YouTube, etc. The book provides basic notation and terminology used in social media and its network science. It covers the analysis of statistics for social network analysis such as degree distribution, centrality, clustering coefficient, diameter, and path length. The ranking of the pages using rank algorithms such as Page Rank and HITS are also discussed. Written as a reference this book is for engineering and management students, research scientists, as well as academicians involved in complex networks, mathematical sciences, and marketing research.

Social Networks: Modelling and Analysis (Advanced Research in Reliability and System Assurance Engineering)

Computers & Technology

Aggrawal, Niyati

Computer Science

Without mathematics no science would survive. This especially applies to the engineering sciences which highly depend on the applications of mathematics and mathematical tools such as optimization techniques, finite element methods, differential equations, fluid dynamics, mathematical modelling, and simulation. Neither optimization in engineering, nor the performance of safety-critical system and system security; nor high assurance software architecture and design would be possible without the development of mathematical applications. De Gruyter Series on the Applications of Mathematics in Engineering and Information Sciences (AMEIS) focusses on the latest applications of engineering and information technology that are possible only with the use of mathematical methods. By identifying the gaps in knowledge of engineering applications the AMEIS series fosters the international interchange between the sciences and keeps the reader informed about the latest developments.

Systems Performance Modeling (De Gruyter Series on the Applications of Mathematics in Engineering and Information Sciences, 4)

Science & Math

Ram, Mangey

Mathematics

de Gruyter

Multiple Criteria Decision-Making Methods: Applications for Managerial Discretion (De Gruyter Series on the Applications of Mathematics in Engineering and Information Sciences, 14)

Industries

Software Vulnerability Discovery Process: Concepts and Applications (River Publishers Series in Mathematical and Engineering Sciences)

Bhatt, Navneet

Alhazmi, Omar H

River Publishers

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