<p>Despite the Internet¿s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies¿ Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, ¿The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.¿</p>

Internet Business Models and Strategies: Text and Cases

Business & Money

Allan Afuah

Management & Leadership

Mcgraw-Hill College

Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, the book offers many pedagogical examples

Innovation Management: Strategies Implementation & Profits

Reference

Oxford University Press

Business Model Innnovation

T&F/R

See the best price to sell, buy, or rent books by Allan Afuah. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Allan Afuah