Few small and medium sized businesses use PR and marketing effectively - if they use them at all. This book seeks to change all that by providing accessible, practical advice with plenty of tips, hints and ideas. Primarily aimed at small businesses with limited marketing/public relations budgets, this edition also has much to offer larger more affluent companies. The advice should enable any organization to maximize the results from their marketing/PR campaigns, ensuring they are effective and profitable. Topics covered include defining a marketing/PR strategy, using the media, designing publicity, advertising, promotion, direct mail techniques and customer research and care. Equally applicable to the sole trader or the medium sized company, this book should be useful reading for those looking to raise the profile of their business.

Practical Marketing and Pr for the Small Business

Business & Money

Ali, Moi

Marketing & Sales

Kogan Page, Ltd.

Learn all you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating and managing a strong brand. "Marketing Effectively" not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Its power tips help you to dramatically improve your chances of attaining instantly recognizable products.

Marketing Effectively

Health, Fitness & Dieting

Dorling Kindersley Plc P/B

Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. "Effective Public Relations" not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches. This title features power tips that help you to deal with real-life situations and handle all types of media with confidence.

Effective Public Relations

Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

DK Essential Managers: Marketing Effectively

Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Essential Managers: Effective Public Relations

DK PUBLISHING

Business Culture

DK Pub.

Perfecting management skills and achieving excellence are the keys to success and job satisfaction. This manual covers everything the reader needs to know to maximize 12 core skills originally published in the Essential Manager's series. Topics include effective leadership, controlling budgets and accounts, and making the most of technology and ebusiness. Clear text, annotated photographs, and helpful diagrams reinforce the text and make these the most accessible and informative management guides on the market.

Managing For Excellence

Brookson, Stephen

Eaton, John

Bruce, Andy

Heller, Robert

Economics

Improving management skills and taking control of career development are the keys to success and job satisfaction. This informative guide covers everything the reader needs to become an exceptional manager with a planned career path and a balanced personal life. From knowing how to write effective business reports to understanding and appraising staff, Successful Manager's Handbook covers 12 essential areas of business and career management. Each one contains practical advice and diagrams to help improve business skills.

Successful Manager's Handbook

SEYMOUR, John

Holden, Robert

Renshaw, Ben

Brake, Terence

Johnson, Roy

Osborne, Christina

Shervington, Martin

Langdon, Ken.

Tee, Rebecca

Boulden, George

Management & Leadership

Dolls’ houses have a long history, stretching from ancient Egypt to sixteenth-century Bavaria to modern global massproduction. Today, fine collections of houses exist, for example across Britain and America, and of course are still to be found in many homes, both as toys for children and as works of art, to which many hours are devoted. In this book, Moi Ali sketches the fascinating history of the dolls’ house, and describes how to begin your own collection. From scale to style to type of house, and from where to buy to budget and key manufacturers to look for as you start collecting, Moi provides a detailed guide that will be an invaluable aid to the new collector and an interesting read for the more experienced. Restoration and display of the houses are also covered, to help bring your collection to life.

Dolls' Houses: A History and Collector's Guide

History

Historical Study & Educational Resources

Amberley Publishing

There was once a time when having adequate technical skills and competencies, and the appropriate clinical management plan, was sufficient to be considered an effective member of the healthcare team. Today, effective communication is regarded as an essential skill for any healthcare or social care professional. The various healthcare professionals' codes of practice all demand good communication as a basic requirement, and yet despite more than three decades' mainstream acceptance of the positive impact of good communication, and widespread understanding of the consequences of poor communication, first-class communication is not always evident on hospital wards, in doctors' and dentists' surgeries, in ambulances and at clinics.This practical handbook aims to address this problem for anyone working in health and social care, from students undergoing professional education or on practice placements to recently qualified doctors, nurses, midwives and paramedics.Senior members of healthcare teams whose formal training may not have covered communications will find it helpful, as will many other staff, including non-regulated health and social care workers such as healthcare assistants, who have received limited formal training in communications.

How to Communicate Effectively in Health and Social Care: A practical guide for the caring professions

Medical Books

Administration & Medicine Economics

Pavilion Publishing and Media Ltd

El Marketing Eficaz / Marketing Effectively (biblioteca esencial del ejecutivo / Essential Executive Library) (Spanish Edition)

Grijalbo Mondadori

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