<p>Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the ''so bad she gave them an award.'' Alexandra Watkins is not afraid to name names.Â</p>

Hello, My Name Is Awesome: How to Create Brand Names That Stick [16 Pt Large Print Edition]

Business & Money

Alexandra Watkins

Marketing & Sales

ReadHowYouWant

Hello, My Name Is Awesome

Bk South Asia Editions

See the best price to sell, buy, or rent books by Alexandra Watkins. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Alexandra Watkins

See the best price to sell, buy, or rent books by Alexandra Watkins. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Hello, My Name Is Awesome: How to Create Brand Names That Stick [16 Pt Large Print Edition]

Hello, My Name Is Awesome