The Prentice Hall Small Business Management Handbook

Business & Money

Alexander Hiam

Business Development & Entrepreneurship

PRENTICE/HALL

Collected for the first time are 101 of the most powerful tools ever compiled to assist the executive in problem solving. Illustrated.

The Vest Pocket CEO:Decision Making Tools For Executives

Management & Leadership

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Wiley Pathways Marketing

wiley

Use this guide to unleash the creative potential in others by understanding the key enablers and barriers to creativity. Directed creativity is possibly the most important problem solving skill.

The Manager's Pocket Guide to Creativity

Human Resource Development Press

Most of us are less skilled at handling conflict than we should be. Although studies show that a negotiating behavior is usually the best response to a conflict situation, negotiation is a difficult endeavor-one that requires considerable skill and thought. The normal negotiating behavior, as typically practiced in business and social contexts, does not generally produce high levels of satisfaction for either participant. The Dealing with Conflict Instrument (DWCI) will help change this by encouraging conflicting parties to shift to a more collaborative style in order to find and pursue shared interests, creating a win/win outcome. 
The Dealing with Conflict Instrument presents five conflict-handling styles. The five styles; accommodate, avoid, compromise, compete, and collaborate, encompass all the effective ways of dealing with conflict. By completing the Dealing with Conflict Instrument-Self, participants will learn about their own natural style tendencies, while the information gathered from the DWCI 360-Degree Feedback set will give them insight into how they are perceived by others when resolving conflicts. The combined results of these assessments indicate which styles of conflict resolution need the most improvement. Participants will explore the characteristics of each conflict-handling style which will help them develop greater style flexibility. In order to decide which style is best in a given situation, they will learn to dissect situations, using Conflict Situation Analysis. DWCI is a significant improvement over conventional conflict assessments. It shortens usage time, produces clearer and more user-friendly results, and includes helpful support material. DWCI is compatible with most existing training programs and is the easiest way to update assessment materials.

Dealing with Conflict Instrument

Leader's Guide includes reproducible Participant Workbook Most of us are less skilled at handling conflict than we should be. Although studies show that a negotiating behavior is usually the best response to a conflict situation, negotiation is a difficult endeavor-one that requires considerable skill and thought. The normal negotiating behavior, as typically practiced in business and social contexts, does not generally produce high levels of satisfaction for either participant. The Dealing with Conflict Instrument (DWCI) will help change this by encouraging conflicting parties to shift to a more collaborative style in order to find and pursue shared interests, creating a win/win outcome. The Dealing with Conflict Instrument presents five conflict-handling styles. The five styles; accommodate, avoid, compromise, compete, and collaborate, encompass all the effective ways of dealing with conflict. By completing the Dealing with Conflict Instrument-Self, participants will learn about their own natural style tendencies, while the information gathered from the DWCI 360-Degree Feedback set will give them insight into how they are perceived by others when resolving conflicts. The combined results of these assessments indicate which styles of conflict resolution need the most improvement. Participants will explore the characteristics of each conflict-handling style which will help them develop greater style flexibility. In order to decide which style is best in a given situation, they will learn to dissect situations, using Conflict Situation Analysis. DWCI is a significant improvement over conventional conflict assessments. It shortens usage time, produces clearer and more user-friendly results, and includes helpful support material. DWCI is compatible with most existing training programs and is the easiest way to update assessment materials.

Dealing with Conflict: Instrument (Leader's Guide) with cd

Self-Help

Relationships

HRD Press, Inc.

Marketing for Dummies

For Dummies

Marketing Compact Facts Cards

Reference

Visual Education Assn

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

Marketing For Dummies, 3Rd Edition

Craig Smith

Ruth Mortimer

Greg Brooks

Health, Fitness & Dieting

Wiley-India

See the best price to sell, buy, or rent books by Alexander Hiam. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Alexander Hiam