Starting from the increasing  difficulties firms face to create new value for customers and achieve  competitive advantage, this book proposes an innovative strategy to  sustain innovation at the product level, based on the notion of  tradition. Specifically, the authors argue that firms may successfully  innovate, exploiting the whole set of competencies, knowledge, values  and culture that characterize a specific firm, territory, and/or age.  Analyzing several international case studies, this book clearly shows  how tradition may be effectively used, allowing companies to create  successful new products and how to profit from them. The book tackles  the main issues and problems of a tradition-based innovation approach,  tracing the patterns of how old and new knowledge can be combined.

When Tradition Turns into Innovation: A How Firms Can Create and Appropriate Value Through Tradition

Business & Money

Albino, Vito

Petruzzelli, Antonio Messeni

Management & Leadership

Woodhead Pub Ltd

<p>Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined.</p>
<ul>
<li>Proposes a new strategic model for promoting and sustaining innovation at product level</li>
<li>Merges a theoretical perspective with actual cases</li>
<li>Develops a set of implications that allows managers and practitioners to implement an alternative approach to innovation</li>
</ul>

When Tradition Turns Into Innovation: How Firms Can Create and Appropriate Value Through Tradition

Petruzzelli, Antonio

Industries

Chandos Publishing

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