Marshall, Mayhead, and their contributors explore the discourse women use to negotiate political boundaries. The analysis, based on the study of five governors―Nellie Tayloe Ross, Martha Layne Collins, Ann Richards, Barbara Roberts, and Christine Todd Whitman―illustrates that women bring issues of caring, empowerment, family, and inclusivity to the office. These issues contrast sharply with traditional male-centered ideologies and give renewed vigor to a revised moral point of view in contemporary politics.The essays also demonstrate that women governors must still work within the traditional societal constructs for women. Yet, at the same time, they need to create new paradigms that redefine women's roles and exemplify that woman's place is in the private sphere and the public political arena. The work examines the common obstacles these women faced despite differences in era, political affiliation, geographic location, and ideologies. Simply by being elected, each woman operated within a public/private sphere duality she struggled to overcome. Each woman recognized that she needed to craft appropriate rhetorical strategies to succeed in office while not abandoning the unique values and perspectives she brought to the statehouse. The essays contend that women serving in the governorship resculpt the face of the office, restructure the political landscape, and redefine women's roles. The volume will be of particular value to students and scholars dealing with issues of public address and rhetorical criticism, women's communication, political communication, and women in politics.

Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

Arts & Photography

Airey, David Airey

Graphic Design

Peachpit Press

Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister &amp; Walsh, and many more. In Logo Design Love, you'll learn: 
<ul>
<li>Best practices for extending a logo into a complete brand identity system</li> <li>Why one logo is more effective than another</li> <li>How to create your own iconic designs</li> <li>What sets some designers above the rest</li> <li>31 practical design tips for creating logos that last</li> </ul>

See the best price to sell, buy, or rent books by Airey, David Airey. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Airey, David Airey

See the best price to sell, buy, or rent books by Airey, David Airey. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition