Wild Ride: Inside Uber's Quest for World Domination

Adam Lashinsky

Portfolio

Inside Apple

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Business & Money

John Murray Publishers

<p>In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.</p>

John Murray

Inside Apple: How America's Most Admired, and Secretive, Company Really Works

Biography & History

Hodder&Stoughton

Volstrito zurnalisto paklaustas, kaip veikia Apple kompanija, jos generalinis vadovas Timas Cookas atsake: "Nenoriu, jog kas nors perprastu musu burtus, kad neimtu kopijuoti." Taip S. Jobso ipedinis apibendrino didziausia verslo istorijoje paradoksa: Apple produktai ir ikurejas Steve Jobsas yra zinomi visame pasaulyje, bet retas kuris nutuokia, kas is tikro vyksta Apple bustineje Kupertine. Adamo Lashinsky, Fortune redaktoriaus, Silicio slenio technologiju ir finansu eksperto knyga atveria akis, supazindina su sios isskirtines kompanijos struktura, taktika, vadybos strategija, kuri padejo Steve Jobsui ir jo kompanijai leisti viena hita po kito ir netgi sukurti Apple kulta. TAS (tiesiogiai atsakingo asmens) praktika, Top 100 isvykos, tiesioginis pavaldumas - tai tik keletas Apple paslapciu, kurias atskleide prisistatyti nepanore informatoriai. A. Lashinsky paaiskins, kaip milijardines apyvartas daranti korporacija sugebejo issaugoti nisines, novatoriskos kompanijos ivaizdi, pateiks argumentuotu izvalgu, kokia ateitis jos laukia mirus ikurejui. Be to, skaitytojas cia ras ne tik unikalios kompanijos analize, bet ir universaliu patarimu, kurie pravers kiekvienam, svajojanciam inesti Apple magijos i savo imone, karjera ar kuryba.

Apple paslaptys

Obuolys

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Books by Adam Lashinsky