2 cassettes / 3 hours Read by the Author Eat your vegetables. Share. Say you're sorry. We all remember familiar sayings and lessons from our mothers. Now Rhonda Abrams, one of the nation's most respected business writers and consultants, shows how these lessons - and the values they represent - serve as the foundation for building and running great companies. In a time of cynicism about business and public life, Abrams offers examples of companies that excel by embracing Mom's timeless values. They know the bottom line is just that - the bottom. The key to greatness is building a business on a foundation of core values and running it in ways that would make Mom proud. In Wear Clean Underwear: Business Wisdom from Mom, Abrams interprets Mom's lessons for today's business climate. Based on in-depth research and in-person interviews, she builds each chapter around a saying we've all heard from Mom: "If all your friends jumped off a bridge, would you jump, too?" Southwest Airlines bucked the trend of keeping wages and benefits low while competing on the basis of price--and became one of the ten most-admired companies in the country and one of the few consistently profitable airlines. "Don't judge a book by its cover." A severely dyslexic man realized he'd never get a good job, so he opened his own business, which was built on mutual trust and communication with his employees - a company called Kinko's, now with over nine hundred locations nationwide. "How do you know you don't like it, when you've never tried it?" 3M became the most innovative company in America by encouraging all its employees to experiment - for instance, the rocket scientist who helped develop a billion-dollar product by designing a Barbie dress. Sprinkled throughout are sidebars that focus on famous figures and business leaders such as Scott Adams and Ben and Jerry, who share what they learned from their moms. Wear Clean Underwear: Business Wisdom from Mom offers a refreshing and lively combination of serious insights, solid advice, and heartwarming stories. If you have a business, a Mom, or a life, you'll find Wear Clean Underwear indispensable.

Wear Clean Underwear: Business Wisdom From Mom

Self-Help

Abrams, Rhonda

Success

Random House Audio |

Eat your vegetables. Share. Say you're sorry. We all remember familiar sayings and lessons from our mothers. Now Rhonda Abrams, one of the nation's most respected business writers and consultants, shows how these lessons--and the values they represent--serve as the foundation for building and running great companies. In a time of cynicism about business and public life, Abrams offers examples of companies that excel by embracing Mom's timeless values. They know the bottom line is just that--the bottom. The key to greatness is building a business on a foundation of core values and running it in ways that would make Mom proud. In Wear Clean Underwear: Business Wisdom from Mom, Abrams interprets Mom's lessons for today's business climate. Based on in-depth research and in-person interviews, she builds each chapter around a saying we've all heard from Mom: "If all your friends jumped off a bridge, would you jump, too?" Southwest Airlines bucked the trend of keeping wages and benefits low while competing on the basis of price--and became one of the ten most-admired companies in the country and one of the few consistently profitable airlines. "Don't judge a book by its cover." A severely dyslexic man realized he'd never get a good job, so he opened his own business, which was built on mutual trust and communication with his employ-ees--a company called Kinko's, now with over nine hundred locations nationwide. "How do you know you don't like it, when you've never tried it?" 3M became the most innovative company in America by encouraging all its employees to experiment--for instance, the rocket scientist who helped develop a billion-dollar product by designing a Barbie dress. Sprinkled throughout are sidebars that focus on famous figures and business leaders such as Scott Adams and Ben and Jerry, who share what they learned from their moms. Wear Clean Underwear: Business Wisdom from Mom offers a refreshing and lively combination of serious insights, solid advice, and heartwarming stories. If you have a business, a Mom, or a life, you'll find Wear Clean Underwear indispensable.

Wear Clean Underwear: Business Wisdom from Mom

Business & Money

Business Culture

Villard

Find out how successful companies like Disney, Nordstrom, and Kinko's have triumphed by heeding Mom's timeless advice. Mom. She's the quintessential leader. She not only manages, but she teaches, nurtures, sustains, and guides. She patiently taught us right from wrong as well as how to think, to care, and to be decent human beings. In this eye-opening guide, a leading business writer and consultant shows us how great companies have excelled by embracing timeless values--and how, in an age of increasing cynicism, the time is right for thinking like Mom. Filled with sage advice from top business leaders and based on in-depth research and personal interviews, Wear Clean Underwear illustrates how successful businesses--including Disney, Kinko's, and 3M--have triumphed by heeding Mom's advice: Southwest Airlines bucked industry trends and succeeded--by listening to Mom's If All Your Friends Jumped off a Bridge, Would You Jump off One Too? When outdoor clothing manufacturer Patagonia began to outgrow its own values, character, and style, its CEO made an extraordinary decision, taking a lesson from Mom: Don't Get Too Big for Your Britches. Nordstrom is virtually unmatched in its reputation for customer service. How do they do it? In part from following Mom's great adage: I Don't Care Who Made This Mess, Just Clean It Up! "If all your friends jumped off a bridge, would you jump off one too?" Southwest Airlines bucked the industry trend of keeping wages and benefits low while competing on the basis of price--and is now one of the ten most admired companies in the country and one of the few consistently profitable airlines. "Don't judge a book by its cover." A severely dyslexic man realized he'd never get a good job, so he opened his own business, which was built on mutual trust and communication with his employees--a company called Kinko's, now with more than 900 locations nationwide. Filled with sage advice from top business leaders based on in-depth research and personal interviews, WEAR CLEAN UNDERWEAR illustrates how successful businesses, including Disney, Nordstrom, and 3M, have triumphed by heeding Mom's advice. --&gt;

Wear Clean Underwear: Business Wisdom from Mom; Timeless Advice from the Ultimate CEO

Dell

Explains the purpose of a business plan, describes each step in creating an effective plan, and includes advice on obtaining financing

The Successful Business Plan: Secrets & Strategies

Management & Leadership

Planning Shop

This completely updated third edition of Rhonda Abrams' best-seller is a complete, step-by-step guide to researching and writing a knock-out business plan. Required reading at America's top business schools, it's been called "the entrepreneur's bible," having helped thousands of successful business people get the funding they need to launch their businesses. With a foreword by renowned venture capitalist Eugene Kleiner, THE SUCCESSFUL BUSINESS PLAN is packed with insider tips on writing and formatting a business plan that will stand out from the crowd. 
Book features: 
-- 99 worksheets help you get started quickly, taking you through every critical section of a successful business plan -- A fully-written sample business plan offers guidance on length, style, formatting and language -- Special chapters address issues of concern for service, manufacturing, retail, and Internet companies -- The Abrams Method of Flow-Through Financials helps make easy work of number crunching-even if you're a numbers novice -- A special chapter on classes and competitions help students prepare a winning business plan --Nearly 200 insider secrets from top venture capitalists and successful business owners and CEOs reveal what most impresses funders

The Successful Business Plan: Secrets and Strategies

Job Hunting & Careers

The author provides step-by-step instructions for establishing and growing a business, from choosing a location to keeping good records. 25,000 first printing.

The Successful Business Organizer

Forbes calls The Successful Business Plan one of the best books for small businesses. This new edition offers advice on developing business plans that will succeed in today's business climate. Includes up-to-date information on what's being funded now.

The Successful Business Plan: Secrets & Strategies (Successful Business Plan Secrets and Strategies)

Six-Week Start-Up offers entrepreneurs a quick-and-easy, proven formula for organizing the difficult details of a new business and getting it up-and-running—fast! Designed by America's foremost small-business advice guru Rhonda Abrams as a personal workbook.

Six-Week Start-Up: A Step-By-Step Program for Starting Your Business, Making Money, and Achieving Your Goals!

Business Development & Entrepreneurship

Entrepreneurs often need business plans—fast. Investors, banks, and planning departments regularly request them, and corporate employees often need to present such plans to their managers. What these people need is a guide to developing a high-quality business plan quickly. Enter Business Plan in a Day, an easy-to-use, easy-to-understand resource that offers solid advice from a recognized leader in the field.

Business Plan in a Day: Get It Done Right, Get It Done Fast!

See the best price to sell, buy, or rent books by Abrams, Rhonda. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Abrams, Rhonda

See the best price to sell, buy, or rent books by Abrams, Rhonda. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Wear Clean Underwear: Business Wisdom From Mom

Wear Clean Underwear: Business Wisdom from Mom

Wear Clean Underwear: Business Wisdom from Mom; Timeless Advice from the Ultimate CEO

The Successful Business Plan: Secrets & Strategies

The Successful Business Plan: Secrets and Strategies

The Successful Business Organizer

The Successful Business Organizer

The Successful Business Plan: Secrets & Strategies (Successful Business Plan Secrets and Strategies)

Six-Week Start-Up: A Step-By-Step Program for Starting Your Business, Making Money, and Achieving Your Goals!

Business Plan in a Day: Get It Done Right, Get It Done Fast!