<p>Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing. A Managerial Approach (now in its 17th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon). Professor E. Jerome McCarthy, in 1960, reduced the Marketing Mix concept to 4 elements: product, price, place and promotion. He received his PhD from the University of Minnesota in 1958.</p>

Basic Marketing - A Managerial Approach

Business & Money

A. Rushton

Management & Leadership

Irwin Professional Publishing

Reconfigurable Processor Array A Bit Sliced Parallel Computer (usa)

McGraw–Hill Education

The third edition of "Real World Economic Applications" is designed to help students analyze macroeconomic-orientated articles from this periodical and put its information to use.

Real world economic applications: The Wall Street journal workbook

McGraw-Hill Inc.,US

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Books by A. Rushton