E-Commerce Big Data Mining and Analytics (Advanced Studies in E-Commerce)

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E-Commerce Big Data Mining and Analytics (Advanced Studies in E-Commerce) image
ISBN-10:

9819935873

ISBN-13:

9789819935871

Author(s): Cao, Jie
Edition: 2023
Released: Jul 30, 2023
Publisher: Springer
Format: Hardcover, 220 pages

Description:

This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.

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