Review Comment Analysis For E-Commerce (East China Normal University Scientific Reports)

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Review Comment Analysis For E-Commerce (East China Normal University Scientific Reports) image
ISBN-10:

9813100052

ISBN-13:

9789813100053

Author(s): ZHANG, RONG
Released: Jun 27, 2016
Publisher: WSPC
Format: Paperback, 172 pages
Related ISBN: 9789813100046

Description:

This book presents the recent achievements on the processing of representative user generated content (Ugc) on E-commerce websites. This large size of Ugc is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.

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