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Innovations in Communication Theories: The Man Is the Message

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Innovations in Communication Theories: The Man Is the Message image
ISBN-10:

9811584141

ISBN-13:

9789811584145

Author(s): Chen, Yanru
Edition: 1st ed. 2021
Released: Mar 02, 2021
Publisher: Springer
Format: Hardcover, 221 pages
Related ISBN: 9789811584176
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Description:

This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people's daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.

Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.
With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter--how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.

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