Essentials of Services Marketing
Description:
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids
The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts.
Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts.
Make it easy for students to relate: Cases and Examples written with a Global Outlook
The first edition global outlook is retained by having an even spread of familiar cases and examples from the world¿s major regions: 40% from American, 30% from Asia and 30% from Europe.
Help students see how various concepts fit into the big picture: Revised Framework
An improved framework characterized by stronger chapter integration as well as tighter presentation and structure.
Help instructors to prepare for lessons: Enhanced Instructor Supplements
· Instructor¿s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions.
· Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts.
· Test Bank: Updated Test Bank that is Test Gen compatible.
· Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer.
· Case Bank: Cases can be in PDF format available for download as an Instructor Resource.
Best prices to buy, sell, or rent ISBN 9789810686185
Frequently Asked Questions about Essentials of Services Marketing
The price for the book starts from $6.83 on Amazon and is available from 26 sellers at the moment.
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As for the Essentials of Services Marketing book, the best buyback offer comes from and is $ for the book in good condition.
The Essentials of Services Marketing book is in very low demand now as the rank for the book is 2,595,835 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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