Rethinking Marketing: Sustainable Market-ing Enterprise in Asia (Second Edition)

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Rethinking Marketing: Sustainable Market-ing Enterprise in Asia (Second Edition) image
ISBN-10:

9810677944

ISBN-13:

9789810677947

Edition: 2nd
Released: Dec 26, 2006
Publisher: PRENTICE/HALL
Format: Paperback, 240 pages
Related ISBN: 9780130465443

Description:

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

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