Holistic Retail Design: Reshaping Shopping for the Digital Era

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Holistic Retail Design: Reshaping Shopping for the Digital Era image
ISBN-10:

9491727656

ISBN-13:

9789491727658

Released: Nov 24, 2015
Publisher: Frame Publishers
Format: Paperback, 400 pages

Description:

Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases.

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Frequently Asked Questions about Holistic Retail Design: Reshaping Shopping for the Digital Era

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